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Amobee

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"Unified platform for multi-screen advertising"

Amobee provides a unified advertising platform that streamlines the planning, buying, and measurement of TV, CTV, digital, and social campaigns, enabling marketers to reach audiences more effectively and drive sales.
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Amobee's Website Claims...
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proprietary data intelligence
Amobee claims that its platform offers proprietary data intelligence to power big ideas and drive better marketing decisions.
unified cross-screen optimization
Amobee claims to be the only unified advertising platform for TV, CTV, digital and social, optimizing campaigns across all screens.
AI-powered audience insights
Amobee claims its AI-led strategies leverage advanced audience insights to drive marketing KPIs and optimize media investments.
BlurbSTAR Case Study
Lexus & Walton Isaacson
Boosted reach and efficiency for multicultural car-buying audiences.
17%
Decrease of cost per acquisition
30%
Increase on conversions
1.
Situation
Understanding Diverse Consumer Purchasing Patterns
→
Needed deep insights into multicultural car buyer behaviors.
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Sought a partner to enhance engagement strategy.
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Faced rising trend in contactless purchases.
Lexus, working with their agency Walton Isaacson, aimed to deepen their engagement with multicultural car buyers. They needed a technology partner that could effectively utilize their extensive consumer data and real-time market insights to uncover significant trends in multicultural consumer behaviors. This challenge was compounded by the need for an intricate understanding of the evolving behaviors to adapt targeting strategies. The urgency lay in capturing the meaningful shifts in buying patterns characterized by a rise in contactless car purchasing, amplified by the pandemic. Thus, they sought a partner to reveal insights and refine communication strategies to better align with the multicultural audience’s preferences, necessitating a robust analysis of consumer touchpoints and behavioral trends within this diverse market.
2.
Task
Leveraging Data for Strategic Insights
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Extract meaningful insights from multicultural data.
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Adapt marketing strategies based on consumer behavior.
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Utilize detailed demographics for targeted campaigns.
Lexus and Walton Isaacson tasked Amobee with synthesizing vast amounts of consumer data to identify emerging trends within multicultural audiences. The objective was to leverage disparate data sources to extract valuable insights into the behaviors and preferences of diverse car buyers. Amobee had to provide an analysis that would allow Lexus to modify their advertising strategies, ensuring they resonated with multicultural consumers and extended their reach. This required a detailed understanding of the demographics, including age, race, sex, and income to aid in crafting targeted and effective campaigns that reflected the nuanced preferences of these segments.
3.
Action
Amobee’s Comprehensive Analytical Approach
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Analyzed 60 billion digital engagements daily.
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Identified trends like contactless purchases.
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Provided granular demographic breakdowns for strategic targeting.
Amobee implemented their advanced brand intelligence solutions to analyze over 60 billion digital content engagements daily. By synthesizing the impact of various consumer touchpoints and prevailing market trends, Amobee provided Lexus with a detailed demographic breakdown of multicultural audiences. This analysis uncovered an upsurge in content engagement related to contactless car purchases over a 12-month period. Deploying these insights, Amobee enabled Lexus to refine their targeting strategies, enhancing relevance through deeper audience segmentation. The data-driven approach ensured that Lexus's marketing tactics were informed by comprehensive insights into consumer behavior, optimizing campaign effectiveness across multicultural segments.
4.
Result
Enhanced Campaign Reach and Conversion
→
Achieved 30% increase in conversions.
→
Reduced cost per acquisition by 17%.
→
Insights contributed to future campaign strategies.
The strategic collaboration allowed Lexus and Walton Isaacson to significantly extend their campaign reach among multicultural car buyers. The initiative led to a 30% increase in conversions, demonstrating the effectiveness of the tailored advertising strategies developed from the insights provided by Amobee. Moreover, the refined strategies helped reduce the cost per acquisition by 17%, showcasing a substantial improvement in marketing efficiency. The insights gained laid the foundation for Lexus to apply these strategies to future campaigns, ensuring a sustainable and engaging approach to multicultural consumers that can evolve with continuing market trends.
Keywords
AMOBEE
LEXUS
MULTICULTURAL MARKETING
CONSUMER INSIGHTS
BRAND INTELLIGENCE
DIGITAL MARKETING ANALYTICS
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1.
What types of programmatic inventory do you offer (display, video, native, CTV, DOOH, audio, etc.)?
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2.
What data sources and audience targeting capabilities do you offer (1st-party data, contextual, behavioral, geo, lookalikes)?
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3.
How does your platform optimize campaigns using AI and machine learning?
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4.
What level of transparency do you provide regarding ad placements, bidding strategies, and costs?
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5.
How do you measure campaign success, and what attribution models do you support?
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6.
Do you offer fraud prevention and brand safety measures (IAS, DoubleVerify, MOAT, etc.)?
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7.
What DSPs, SSPs, and exchanges do you work with, and can we access private marketplace (PMP) deals?
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8.
How does your platform integrate with our existing MarTech stack (Google Analytics, CDP, CRM, DMP, Shopify, etc.)?
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9.
Do you provide managed service, self-serve, or hybrid campaign management options?
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10.
Do you support retargeting and audience extension for omnichannel campaigns?
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Amobee
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