The company helps you find the right audience for your ads using data. It collects info on user behavior and uses it to show ads to people who are most likely to be interested. This makes your ads more effective and helps you understand your audience better.
Quantcast claims that its cutting-edge analytics platform delivers unparalleled insights into audience behavior, driving data-driven business decisions.
Proprietary AI Technology
Quantcast claims that its proprietary AI technology and machine learning algorithms provide highly accurate and personalized audience targeting.
Global Data Footprint
Quantcast claims that its extensive global data footprint and partnerships with top publishers ensure comprehensive audience reach and insights.
Quantcast enhanced Yokohama's digital ad strategy with real-time data.
30%
Boost in conversions.
45%
Increase in engagement.
1.
Situation
Yokohama, a leading tire manufacturer, was facing a challenge in effectively reaching its target audience through digital advertising. Their existing campaigns were not yielding the desired engagement and conversions, leading to inefficiencies in their marketing spend.
2.
Task
Yokohama's marketing team aimed to enhance their digital advertising strategy by improving targeting accuracy and increasing overall campaign performance. They were looking for a solution that would leverage real-time data to connect more effectively with their audience.
3.
Action
The company partnered with Quantcast, leveraging its advanced platform that simplifies digital advertising. Quantcast utilized real-time data from over 100 million web and mobile destinations to identify and target the right audience segments. This approach allowed Yokohama to optimize their advertising efforts, ensuring that their campaigns were reaching the most relevant consumers.
4.
Result
With Quantcast's platform, Yokohama saw a significant improvement in their campaign performance. Their targeting accuracy increased, leading to higher engagement rates and more effective use of their marketing budget. Specifically, they experienced a 45% increase in engagement and a 30% boost in conversions, ultimately enhancing their overall digital advertising effectiveness.
Keywords
DIGITAL ADVERTISING
REAL-TIME DATA
TARGET AUDIENCE
CAMPAIGN PERFORMANCE
ENGAGEMENT
CONVERSIONS
The Blurbs FAQs
Quantcast hasn't answered their category questions yet.
1.
What types of ad inventory do you support (display, video, native, CTV, DOOH, audio, retail media, in-app, etc.)?
Quantcast has not completed their Blurbs FAQs
2.
What audience targeting capabilities do you offer (1st-party data activation, contextual, behavioral, geo, lookalikes, AI-driven modeling)?
Quantcast has not completed their Blurbs FAQs
3.
What level of control and transparency do you provide in bidding strategies and media costs?
Quantcast has not completed their Blurbs FAQs
4.
Do you support both open exchange and private marketplace (PMP) deals with premium publishers?
Quantcast has not completed their Blurbs FAQs
5.
How do you handle identity resolution and cookieless targeting (Unified ID 2.0, LiveRamp, clean rooms, contextual AI)?
Quantcast has not completed their Blurbs FAQs
6.
What optimization and AI-driven automation do you offer to improve performance and efficiency?
Quantcast has not completed their Blurbs FAQs
7.
What attribution models and measurement tools do you provide for tracking ad effectiveness?
Quantcast has not completed their Blurbs FAQs
8.
How do you prevent ad fraud and ensure brand safety (IAS, DoubleVerify, MOAT, ads.txt, pre-bid filtering)?
Quantcast has not completed their Blurbs FAQs
9.
Do you provide a self-serve platform, managed service, or hybrid model?
Quantcast has not completed their Blurbs FAQs
10.
What level of creative support do you provide, and do you support dynamic creative optimization (DCO)?
