This company specializes in showing ads to specific groups of people based on detailed data. They can find your ideal customers, show them relevant ads, and measure how well those ads are performing, all within one integrated platform.
Our AI found these claims on Agility Ads's website.
Persona targeting benefits
Agility Digital claims that they reach only the desired target personas, providing precise audience targeting across all ad channels.
Integrated measurement
Agility Digital claims that their platform offers deep, integrated measurement of advertising performance across all channels and touchpoints.
Unified platform
Agility Digital claims that their unified platform integrates all aspects of precision advertising, from audience data to media buying and optimization.
Netflix used Microsoft partnership to launch a targeted ad tier.
60%
Kellogg dedicates approximately 60% to 70% of its marketing budget on digital advertising.
90%
Auto Trader reduced their CPA by over 90% using programmatic advertising.
1.
Situation
In July 2022, Netflix announced a partnership with Microsoft to create an ad-based tier for their subscription service. Microsoft had just acquired Xandr, a key player in the programmatic ad industry.
2.
Task
Netflix aimed to utilize Microsoft's programmatic ad expertise to deliver customized ads to their diverse audience base in order to optimize ad performance and user experience.
3.
Action
By leveraging Xandr’s capabilities, Netflix was able to implement AI, geofencing, and audience segmentation techniques to tailor advertisements more precisely to viewer preferences.
4.
Result
The partnership successfully enabled Netflix to roll out a sophisticated ad-based tier, bringing more personalized and effective ads to their platform.
Keywords
PROGRAMMATIC ADVERTISING
NETFLIX
MICROSOFT
AI
GEOFENCING
AUDIENCE SEGMENTATION
DIGITAL ADVERTISING
The Blurbs FAQs
Agility Ads hasn't answered their category questions yet.
1.
What types of ad inventory do you support (display, video, native, CTV, DOOH, audio, retail media, in-app, etc.)?
Agility Ads has not completed their Blurbs FAQs
2.
What audience targeting capabilities do you offer (1st-party data activation, contextual, behavioral, geo, lookalikes, AI-driven modeling)?
Agility Ads has not completed their Blurbs FAQs
3.
What level of control and transparency do you provide in bidding strategies and media costs?
Agility Ads has not completed their Blurbs FAQs
4.
Do you support both open exchange and private marketplace (PMP) deals with premium publishers?
Agility Ads has not completed their Blurbs FAQs
5.
How do you handle identity resolution and cookieless targeting (Unified ID 2.0, LiveRamp, clean rooms, contextual AI)?
Agility Ads has not completed their Blurbs FAQs
6.
What optimization and AI-driven automation do you offer to improve performance and efficiency?
Agility Ads has not completed their Blurbs FAQs
7.
What attribution models and measurement tools do you provide for tracking ad effectiveness?
Agility Ads has not completed their Blurbs FAQs
8.
How do you prevent ad fraud and ensure brand safety (IAS, DoubleVerify, MOAT, ads.txt, pre-bid filtering)?
Agility Ads has not completed their Blurbs FAQs
9.
Do you provide a self-serve platform, managed service, or hybrid model?
Agility Ads has not completed their Blurbs FAQs
10.
What level of creative support do you provide, and do you support dynamic creative optimization (DCO)?
