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Infillion

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"Boosts ads tailored to diverse audiences."

This company enhances ad campaigns by leveraging data-driven insights, location intelligence, and creative solutions. It provides tools for precise targeting across various channels such as video, mobile, and live sports. They offer 24/7 support to ensure campaign success and use sophisticated technology to engage consumers effectively.
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Infillion's Website Claims...
Our AI found these claims on Infillion's website.
Proprietary ad solutions
Infillion claims that their proprietary ad solutions deliver the highest levels of consumer engagement and attention, custom-built for the best brands in the world.
Unified, scalable platform
Infillion claims that through a combination of managed service ad products and demand-side solutions, they unlock a more customizable, transparent, and holistic approach to omnichannel media.
Global omnichannel scale
Infillion claims that they offer global omnichannel scale, superior inventory, and the world's most effective ad formats, with access to real-world locations, guaranteed attention, and a large network of premium publishers.
BlurbSTAR Case Study
Casper & Infillion
Effective campaign increased store traffic significantly.
15.7%
Lift in store traffic
47 minutes
Average dwell time
1.
Situation
Pop-Up Store Advertising Challenge
Casper was faced with the challenge of promoting their new pop-up store. The uniqueness of a pop-up location, often in densely populated areas with numerous surrounding stores, made it difficult to target the right audience and measure the campaign's effectiveness. Typical geofencing could track visits but couldn't confirm if traffic was directed specifically to their store or neighboring ones. This challenge necessitated a more precise approach to not only advertise effectively but also to measure the resulting foot traffic accurately.
2.
Task
Drive Foot Traffic and Awareness
Casper's primary objective was to create awareness among potential customers and drive foot traffic to their new pop-up location. This required a solution that could deliver targeted advertisements and accurately measure the impact in terms of store visits. The goal was to leverage advanced location technology to ensure that marketing efforts were translating into actual visits, thus proving the effectiveness of their advertising strategy.
3.
Action
Deployed Targeted Mobile Ads
Infillion implemented a multi-faceted strategy to address Casper's needs. They began by serving rich media mobile ads to a geo-defined target audience. To enhance the campaign's reach and accuracy, they deployed Gimbal beacons at the pop-up location and utilized geofencing capabilities. This technology enabled them to match the mobile ad campaign viewers with actual store visits, providing precise real-world attribution. Additionally, proprietary location technology was used to measure foot traffic and engagement, ensuring that the campaigns reached and retained an interested audience.
4.
Result
Significant Visitation Lift Achieved
The campaign yielded impressive results. It achieved a 15.7% lift in store traffic, demonstrating that the mobile ad strategy successfully drove foot traffic to Casper's pop-up store. The average cost per visit was $7.53, and the average dwell time was an impressive 47 minutes, indicating a highly engaged audience. Furthermore, the cost per incremental visit was $47.81, which is notably low when considering the high cost of a mattress. These metrics highlighted the campaign's efficiency and effectiveness in achieving Casper's advertising goals.
Keywords
POP-UP STORE
GEO-DEFINED TARGET AUDIENCE
GIMBAL BEACONS
GEOFENCING
LOCATION TECHNOLOGY
FOOT TRAFFIC
MOBILE AD CAMPAIGN
STORE VISITS
VISITATION LIFT
ENGAGED AUDIENCE
The Blurbs FAQs
Infillion hasn't answered their category questions yet.
1.
What types of ad inventory do you support (display, video, native, CTV, DOOH, audio, retail media, in-app, etc.)?
Infillion has not completed their Blurbs FAQs
2.
What audience targeting capabilities do you offer (1st-party data activation, contextual, behavioral, geo, lookalikes, AI-driven modeling)?
Infillion has not completed their Blurbs FAQs
3.
What level of control and transparency do you provide in bidding strategies and media costs?
Infillion has not completed their Blurbs FAQs
4.
Do you support both open exchange and private marketplace (PMP) deals with premium publishers?
Infillion has not completed their Blurbs FAQs
5.
How do you handle identity resolution and cookieless targeting (Unified ID 2.0, LiveRamp, clean rooms, contextual AI)?
Infillion has not completed their Blurbs FAQs
6.
What optimization and AI-driven automation do you offer to improve performance and efficiency?
Infillion has not completed their Blurbs FAQs
7.
What attribution models and measurement tools do you provide for tracking ad effectiveness?
Infillion has not completed their Blurbs FAQs
8.
How do you prevent ad fraud and ensure brand safety (IAS, DoubleVerify, MOAT, ads.txt, pre-bid filtering)?
Infillion has not completed their Blurbs FAQs
9.
Do you provide a self-serve platform, managed service, or hybrid model?
Infillion has not completed their Blurbs FAQs
10.
What level of creative support do you provide, and do you support dynamic creative optimization (DCO)?
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Infillion
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