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Cardlytics

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"Ads in banking apps using purchase data."

This company uses purchase data from bank transactions to create targeted ads in banking apps. They help marketers reach customers more effectively by understanding where and how people spend money, and offer rewards in digital bank channels. This approach promises more efficient advertising and increased customer engagement, leveraging insights gained from purchase patterns.
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Cardlytics's Website Claims...
Our AI found these claims on Cardlytics's website.
native ad platform
Cardlytics claims that our native ad platform in banks' digital channels drives incremental sales by changing the way millions of people buy.
comprehensive view of spend
Cardlytics claims that with our comprehensive view of consumer spend, we use Purchase Intelligence to transform commerce and power smarter marketing campaigns.
largest bank rewards network
Cardlytics claims that it is the world's largest bank rewards network, powering offers for more than 20 of the top bank partners globally.
BlurbSTAR Case Study
VistaPrint & Cardlytics
VistaPrint's partnership with Cardlytics boosts acquisition, retention, engagement.
20k
New customers acquired.
200%
Incremental ROAS improvement.
1.
Situation
VistaPrint's Acquisition Challenge
→
VistaPrint sought more new customers.
→
Needed high-value, long-term relationships.
→
Cardlytics introduced cashback program.
VistaPrint, a global eCommerce brand, was pursuing new customer acquisition as their primary business goal. They partnered with Cardlytics to implement a cash-back offer program aimed at supporting their marketing acquisition strategies. VistaPrint needed a solution that could not only attract high-value targets but also engender long-term value from these new customers. This situation required a strategic partner capable of delivering precise audience insights and crafting targeted marketing efforts that aligned with VistaPrint’s business objectives.
2.
Task
Identify and Target Key Audiences
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Utilize insights to identify audiences.
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Address churn risks strategically.
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Develop informed marketing strategy.
The key task was to leverage Cardlytics’ advanced targeting capabilities to identify potential new customers while addressing churn risks. Using Cardlytics' 'share of wallet' insights, the goal was to discern not only those most likely to respond to promotional offers but also understand the competitive landscape to capitalize on market opportunities. This task involved rigorous data analysis and the creation of insightful reports on customer value and spending behaviors, quintessential for crafting a robust marketing strategy aimed at both acquisition and retention.
3.
Action
Deploy and Analyze Campaigns
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Executed pilot with strategic targeting.
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Utilized real-time reporting for insights.
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Measured impact and optimized tactics.
Cardlytics executed a pilot campaign that deployed strategic targeting methods using its comprehensive data capabilities. The campaign included real-time reporting and allowed VistaPrint to track customer behavior post-acquisition, giving them a deeper understanding of customer lifecycle and purchase patterns. This pivotal action enabled VistaPrint to validate the effectiveness of the campaigns through detailed measurement and analysis, focusing on aspects such as lifetime value and market shifts, thereby optimizing marketing tactics for better returns.
4.
Result
Achieved Significant Incremental Growth
→
Pilot success led to 200% iROAS.
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Over 20k new customers acquired.
→
10k lapsed customers reactivated.
The collaboration between VistaPrint and Cardlytics led to substantial returns, with the pilot achieving a remarkable 200% Incremental Return on Advertising Spend (iROAS) flight-over-flight. VistaPrint transitioned to an ongoing partnership which focused on a comprehensive approach including acquisition, reactivation, and retention strategies. This resulted in over 20,000 new customers and the reactivation of 10,000 lapsed customers. Ultimately, the partnership with Cardlytics delivered efficiencies across various marketing metrics, enhancing VistaPrint’s overall customer engagement and brand loyalty.
Keywords
VISTAPRINT
CARDLYTICS
CUSTOMER ACQUISITION
INCREMENTAL REVENUE
MARKETING STRATEGY
CASH-BACK OFFER
TARGET AUDIENCE
The Blurbs FAQs
Cardlytics hasn't answered their category questions yet.
1.
What types of loyalty programs do you support (points-based, cashback, tiered, subscription, gamification, referral, etc.)?
Cardlytics has not completed their Blurbs FAQs
2.
How does your platform integrate with our existing eCommerce system (Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, etc.)?
Cardlytics has not completed their Blurbs FAQs
3.
Can customers redeem rewards both online and in-store (if applicable), and do you support omnichannel engagement?
Cardlytics has not completed their Blurbs FAQs
4.
How does your platform personalize rewards and offers based on customer behavior and purchase history?
Cardlytics has not completed their Blurbs FAQs
5.
Do you support integration with marketing automation tools (Klaviyo, HubSpot, Braze, Iterable, etc.) for loyalty-driven campaigns?
Cardlytics has not completed their Blurbs FAQs
6.
How does your platform track and report loyalty program performance (customer retention, redemption rates, CLV impact, etc.)?
Cardlytics has not completed their Blurbs FAQs
7.
What fraud prevention measures do you have in place to prevent loyalty abuse?
Cardlytics has not completed their Blurbs FAQs
8.
How flexible is your rewards catalog, and can we customize point redemption options (discounts, gift cards, exclusive products, experiential rewards, etc.)?
Cardlytics has not completed their Blurbs FAQs
9.
Do you offer customer segmentation and loyalty tiers for VIP and high-value customers?
Cardlytics has not completed their Blurbs FAQs
10.
Can your platform integrate with social media and advocacy programs for referral-based rewards?
Cardlytics has not completed their Blurbs FAQs
Cardlytics
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