Smile.io enables growing businesses to increase sales by offering asimple, scalable solution to create and manage customer loyalty programs, increasing customer retention and transforming one-time buyers into repeat customers.
Loyalty program boosted sales, value, and rewards redemption rate.
370%
Increase in daily sales within 24 hours
124%
Rise in Smile-Generated Value over 2 years
1.
Situation
Sloane Tea, a premium specialty tea brand, recognized the significance of customer loyalty and implemented the Sloane Rewards program to enhance customer retention and sales.
2.
Task
The objective was to increase daily sales, generate higher value from loyalty programs, and improve the rewards redemption rate through targeted loyalty campaigns and integrated loyalty elements on their e-commerce site.
3.
Action
Sloane Tea utilized several Bonus Points Campaigns and incorporated embedded loyalty features such as a dedicated loyalty landing page and points redemption at checkout. The marketing team executed strategic referral and promo campaigns.
4.
Result
The campaigns led to a 370% increase in daily sales within 24 hours, a 124% rise in Smile-Generated Value over two years, and a 47% year-over-year increase in the rewards redemption rate, highlighting the program's effectiveness.
Keywords
CUSTOMER LOYALTY
SLOANE REWARDS PROGRAM
BONUS POINTS CAMPAIGNS
E-COMMERCE
POINTS REDEMPTION
REFERRAL CAMPAIGNS
PROMO CAMPAIGNS
CUSTOMER RETENTION
DIGITAL MARKETING
TEA BRAND MARKETING
The Blurbs FAQs
Smile.io hasn't answered their category questions yet.
1.
What types of loyalty programs do you support (points-based, cashback, tiered, subscription, gamification, referral, etc.)?
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2.
How does your platform integrate with our existing eCommerce system (Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, etc.)?
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3.
Can customers redeem rewards both online and in-store (if applicable), and do you support omnichannel engagement?
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4.
How does your platform personalize rewards and offers based on customer behavior and purchase history?
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5.
Do you support integration with marketing automation tools (Klaviyo, HubSpot, Braze, Iterable, etc.) for loyalty-driven campaigns?
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6.
How does your platform track and report loyalty program performance (customer retention, redemption rates, CLV impact, etc.)?
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7.
What fraud prevention measures do you have in place to prevent loyalty abuse?
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8.
How flexible is your rewards catalog, and can we customize point redemption options (discounts, gift cards, exclusive products, experiential rewards, etc.)?
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9.
Do you offer customer segmentation and loyalty tiers for VIP and high-value customers?
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10.
Can your platform integrate with social media and advocacy programs for referral-based rewards?
