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Showcase complex customizable furniture effectively
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Improve customer confidence in online shopping
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Reduce product returns with enhanced visuals
ABC Carpet & Home, a renowned luxury home furnishing brand, faced significant challenges in showcasing their exclusive Cobble Hill furniture line. This line, known for its extensive customization options, includes 20 different frames and 40 different fabrics, making traditional product photography cumbersome and inadequate. Customers, considering making big-ticket purchases, needed reassurance in their buying decisionsβsomething difficult to convey with static images alone. Making customers feel confident and informed was paramount to improving sales and reducing product returns.