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Gravity Jack

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"Improving ads and audience targeting using tech."

This company specializes in developing technology solutions that help businesses enhance their advertising strategies. They focus on targeting the right audience more effectively and improving the delivery of digital ads. By leveraging their tools, businesses can maximize their marketing efforts, reducing waste and increasing engagement.
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Gravity Jack's Website Claims...
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Pioneering augmented reality
Gravity Jack claims that they have been creating augmented reality and virtual reality experiences since 2009, pioneering the technology.
Extensive client portfolio
Gravity Jack claims to have over 325 clients, including Fortune 500 companies, showcasing their expertise and industry recognition.
In-house development team
Gravity Jack claims to have a 100% in-house development team comprised of scientists, engineers, designers, and marketers.
BlurbSTAR Case Study
TaylorMade & Gravity Jack
AR campaign boosts engagement and media coverage.
42%
Higher engagement index than industry average
1100+
Articles published in the first week
1.
Situation
Client seeks an innovative solution
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TaylorMade needed a standout campaign for the R1 Driver.
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They aimed to drive consumer excitement and engagement.
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They chose augmented reality for an interactive approach.
TaylorMade approached Gravity Jack with the goal of creating an innovative way for golf fans to explore the new R1 Driver's customization options and features. TaylorMade wanted a campaign that would stand out and create excitement around the launch of their latest product. Recognizing the potential of augmented reality (AR), they sought to integrate this technology into their marketing strategy to create a memorable and interactive user experience.
2.
Task
Develop an AR campaign
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Create an AR app for iOS and Android.
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Enable users to scan marketing materials to trigger 3D models.
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Include a virtual driving range for testing and engagement.
Gravity Jack was tasked with developing a comprehensive augmented reality campaign that would work across both iOS and Android platforms. The primary objective was to create an application where users could scan TaylorMade marketing materials like magazine ads and posters to trigger a 3D model of the R1 Driver. This model would allow users to customize the driver and understand its features in detail. The application also needed to include a virtual driving range where users could test and evaluate the performance of the driver based on different settings.
3.
Action
Implement AR and UX/UI design
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Collaborative effort from multiple specialist teams.
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Stages included user stories, wireframes, and comprehensive UI/UX design.
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Focused development and rigorous testing before final optimization.
Gravity Jack's team, which included custom 3D, creative, development, and marketing specialists, worked collaboratively to bring the AR R1 Virtual Experience to life. The project involved multiple stages: user stories to define functionality, wireframes for alignment between design and development, and comprehensive UI/UX design to ensure a cohesive look and feel. The development phase focused on building the app architecture, integrating AR technology, and performing rigorous integration tests. A quality assurance phase ensured the app met all requirements before its launch. The final app was optimized for both smartphones and tablets to provide a dynamic user experience.
4.
Result
High engagement and media coverage
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Engagement index 42% higher than the industry average.
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Over 1,100 articles published in the first week.
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Featured in major media outlets like Yahoo! and The Boston Globe.
The AR R1 Virtual Experience campaign successfully elevated TaylorMade's marketing efforts, resulting in an engagement index 42% higher than the industry average. The innovative approach attracted significant media attention, with over 1,100 articles published in the first week alone. Major outlets such as Yahoo!, The Boston Globe, and ABC News San Francisco featured the campaign, helping to amplify its reach and impact. This widespread attention and user engagement validated the effectiveness of integrating augmented reality into TaylorMade’s marketing strategy, providing a higher return on investment.
Keywords
AUGMENTED REALITY MARKETING
CUSTOM 3D DEVELOPMENT
INTERACTIVE USER EXPERIENCE
AR FOR PRODUCT LAUNCH
IOS AND ANDROID AR APPS
VIRTUAL PRODUCT DISPLAY
ENGAGEMENT RATE
MEDIA COVERAGE
The Blurbs FAQs
Gravity Jack hasn't answered their category questions yet.
1.
What types of 3D, VR, and AR experiences do you support (web-based AR, VR experiences, 3D product viewers, virtual try-ons, etc.)?
Gravity Jack has not completed their Blurbs FAQs
2.
How does your platform integrate with our existing eCommerce system (Shopify, Magento, WooCommerce, Salesforce, etc.)?
Gravity Jack has not completed their Blurbs FAQs
3.
Do you support mobile-friendly WebAR, or do customers need to download an app?
Gravity Jack has not completed their Blurbs FAQs
4.
How do you handle 3D asset creation, optimization, and file compatibility?
Gravity Jack has not completed their Blurbs FAQs
5.
Do you support interactive 3D product customization (color changes, configurations, real-time rendering, etc.)?
Gravity Jack has not completed their Blurbs FAQs
6.
How does your platform impact site speed and performance?
Gravity Jack has not completed their Blurbs FAQs
7.
What analytics and reporting tools do you provide to measure engagement and conversions?
Gravity Jack has not completed their Blurbs FAQs
8.
What level of interactivity and animations do you support for product visualization?
Gravity Jack has not completed their Blurbs FAQs
9.
Do you support multi-platform deployment (desktop, mobile, social media, metaverse, VR headsets)?
Gravity Jack has not completed their Blurbs FAQs
10.
Can your platform create virtual showrooms or immersive brand experiences beyond product visualization?
Gravity Jack has not completed their Blurbs FAQs
11.
What are the primary use cases your solution supports for eCommerce or marketing teams?
Gravity Jack has not completed their Blurbs FAQs
12.
What platforms and environments do you support (e.g., desktop, mobile web, app, social, in-store, VR headsets)?
Gravity Jack has not completed their Blurbs FAQs
13.
What file formats or content inputs are required (e.g., 3D models, CAD, images), and do you assist in asset creation or conversion?
Gravity Jack has not completed their Blurbs FAQs
14.
What eCommerce platforms, CMS, or ad tech systems do you integrate with natively (e.g., Shopify, Magento, Salesforce Commerce, Meta Ads Manager)?
Gravity Jack has not completed their Blurbs FAQs
15.
Who retains ownership of the assets and experiences created within your platform, and can we export them if we switch providers?
Gravity Jack has not completed their Blurbs FAQs
16.
What’s your typical implementation timeline, and do you offer managed services or self-serve setup?
Gravity Jack has not completed their Blurbs FAQs
17.
Can you provide customer case studies, especially from brands with similar verticals, use cases, or business models?
Gravity Jack has not completed their Blurbs FAQs
18.
How does your solution scale across large product catalogs, frequent content updates, or multi-brand environments?
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19.
What capabilities do you offer to personalize or localize experiences for different customer segments or regions?
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20.
What makes your solution meaningfully different from other vendors in your category?
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Gravity Jack
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