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Specsavers drives digital accessibility in optical retail.
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Strives for seamless user experience online and in-store.
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Recognized need for high-quality digital try-ons.
Specsavers, the largest privately-owned optical group, saw a need to enhance its digital presence to provide a seamless buying experience. With thousands of stores worldwide, they recognized that an accessible online platform was pivotal to meet customer needs, particularly in the context of virtual engagements. Specsavers aimed to overcome challenges related to digital accessibility, ensuring that their products and services were easy to interact with, not only in-store but also online. To achieve this, they sought to integrate a technological solution that could allow users to try on glasses virtually, maintaining the high standards they uphold in physical stores.