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Journee

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"Interactive, vivid experiences guided by AI technology."

This company uses advanced AI technology to create interactive and lifelike digital experiences. Through their solutions, brands can provide realistic online interactions, transforming user experiences. Their offerings include customizable, virtual human interactions and realistic product showcases. This enhances customer engagement and storytelling, all delivered with low latency across various devices and platforms globally.
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Journee's Website Claims...
Our AI found these claims on Journee's website.
Natural Human Interaction
Journee claims that their AI provides fully customizable, natural human interactions in real time, enhancing customer experiences.
Lifelike Product Visualization
Journee claims their solutions offer lifelike product experiences that help brands tell stories and engage audiences globally.
Innovation in AI Application
Journee claims that their patented cloud technology enables ultra-low latency AI applications for real-time interactions globally.
BlurbSTAR Case Study
BMW & Journee
BMW created Joytopia: a successful global Metaverse experience.
42.8M
Contacts on TikTok
150000
Visits on premiere day
1.
Situation
Digital Launch Amid Pandemic Constraints
→
Pandemic threatened traditional event formats.
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BMW pivoted to a digital platform.
→
Virtual world Joytopia was created.
In 2021, BMW was confronted with the challenge of launching its latest vision vehicle at IAA Mobility. However, the Covid-19 pandemic forced significant changes, necessitating innovative solutions to achieve their objectives. Instead of canceling the event, BMW opted to fully embrace digital transformation by creating a unique, immersive virtual world called Joytopia. This solution allowed global audiences to participate in the event, removing geographical and physical barriers, and underscored the company’s commitment to innovation and sustainability.
2.
Task
Create Immersive Brand Experience
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Replace in-person event with digital.
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Design Joytopia for global reach.
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Highlight innovation and sustainability.
The task was to forge a distinctive and memorable experience that could not only replace the traditional event experience but transcend it, offering global accessibility. By utilizing modern digital technologies, BMW sought to captivate audiences through an immersive experience in the Metaverse. This involved designing an engaging virtual environment, Joytopia, where users could explore with personalized avatars and interact with the brand in novel ways. The goal was to highlight BMW’s innovation and sustainable approach to mobility, reaching younger, digital-savvy audiences worldwide.
3.
Action
Innovative Metaverse Experience Launched
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Journee and BMW launched Joytopia.
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Features included concerts and digital interactions.
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Focus on brand engagement and innovation.
BMW partnered with Journee to develop Joytopia, a dynamic virtual world accessible on any device, available for free. Users could create avatars generated from selfies to explore the digital environment, attending virtual events such as concerts and interactive sessions. The launch at IAA Mobility was marked by innovative features, including a Coldplay concert and interactions with a virtual character voiced by actor Christoph Waltz. This strategic move leveraged cutting-edge technology to enhance brand engagement, showcasing BMW’s drive to innovate and adapt in a fast-evolving market.
4.
Result
Joytopia's Massive Digital Success
→
150k+ premiere day visits.
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Over 42.8M TikTok contacts.
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Won global innovation awards.
The outcome of this venture exceeded expectations, with Joytopia quickly becoming a sensation in the digital space. The platform registered over 150,000 visits on its premiere day, with participants from more than 30 countries. Joytopia also significantly increased BMW’s digital footprint, recording over 42.8 million contacts on TikTok alone. It not only provided a novel and engaging experience for users but also received numerous accolades, including a Grand Prix by the Art Directors Club for its innovative approach, cementing BMW’s position as a leader in digital brand experiences.
Keywords
BMW JOYTOPIA
IAA MOBILITY
VIRTUAL EVENT
METAVERSE
DIGITAL INNOVATION
SUSTAINABILITY
IMMERSIVE BRAND EXPERIENCE
CHRISTOPH WALTZ
COLDPLAY CONCERT
GLOBAL REACH
The Blurbs FAQs
Journee hasn't answered their category questions yet.
1.
What types of 3D, VR, and AR experiences do you support (web-based AR, VR experiences, 3D product viewers, virtual try-ons, etc.)?
Journee has not completed their Blurbs FAQs
2.
How does your platform integrate with our existing eCommerce system (Shopify, Magento, WooCommerce, Salesforce, etc.)?
Journee has not completed their Blurbs FAQs
3.
Do you support mobile-friendly WebAR, or do customers need to download an app?
Journee has not completed their Blurbs FAQs
4.
How do you handle 3D asset creation, optimization, and file compatibility?
Journee has not completed their Blurbs FAQs
5.
Do you support interactive 3D product customization (color changes, configurations, real-time rendering, etc.)?
Journee has not completed their Blurbs FAQs
6.
How does your platform impact site speed and performance?
Journee has not completed their Blurbs FAQs
7.
What analytics and reporting tools do you provide to measure engagement and conversions?
Journee has not completed their Blurbs FAQs
8.
What level of interactivity and animations do you support for product visualization?
Journee has not completed their Blurbs FAQs
9.
Do you support multi-platform deployment (desktop, mobile, social media, metaverse, VR headsets)?
Journee has not completed their Blurbs FAQs
10.
Can your platform create virtual showrooms or immersive brand experiences beyond product visualization?
Journee has not completed their Blurbs FAQs
11.
What are the primary use cases your solution supports for eCommerce or marketing teams?
Journee has not completed their Blurbs FAQs
12.
What platforms and environments do you support (e.g., desktop, mobile web, app, social, in-store, VR headsets)?
Journee has not completed their Blurbs FAQs
13.
What file formats or content inputs are required (e.g., 3D models, CAD, images), and do you assist in asset creation or conversion?
Journee has not completed their Blurbs FAQs
14.
What eCommerce platforms, CMS, or ad tech systems do you integrate with natively (e.g., Shopify, Magento, Salesforce Commerce, Meta Ads Manager)?
Journee has not completed their Blurbs FAQs
15.
Who retains ownership of the assets and experiences created within your platform, and can we export them if we switch providers?
Journee has not completed their Blurbs FAQs
16.
What’s your typical implementation timeline, and do you offer managed services or self-serve setup?
Journee has not completed their Blurbs FAQs
17.
Can you provide customer case studies, especially from brands with similar verticals, use cases, or business models?
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18.
How does your solution scale across large product catalogs, frequent content updates, or multi-brand environments?
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19.
What capabilities do you offer to personalize or localize experiences for different customer segments or regions?
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20.
What makes your solution meaningfully different from other vendors in your category?
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Journee
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