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Room

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"Create immersive 3D, AR, VR digital experiences."

This company offers tools to build immersive 3D environments. Users can showcase products and services, host virtual events, and create engaging digital experiences using augmented and virtual reality, all without needing specialized hardware. The platform is web-based, supporting various industries' needs in marketing, learning, and collaboration, enhancing user engagement and operational efficiency across devices.
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Room's Website Claims...
Our AI found these claims on Room's website.
Interactive 3D Showrooms
rooom claims that their 3D showrooms enhance customer engagement, reducing return rates and expanding market reach.
Smart Learning Environments
rooom claims that their interactive 3D spaces boost learning motivation and ensure efficient knowledge transfer.
Engaging Virtual Events
rooom claims that their immersive virtual events significantly increase audience coverage and interaction.
BlurbSTAR Case Study
rooom AG & Bayer 04 Leverkusen
Immersive tech reshapes sports marketing for greater engagement.
45%
Increase in fan engagement
2023
Year of AR implementation success
1.
Situation
Digital Revolution in Sports Marketing
→
Introduction of VR and AR in sports fandom.
→
Brands leverage metaverse marketing and NFTs.
→
Bayer 04 Leverkusen effectively uses AR tech.
The world of sports is undergoing a digital revolution with technologies like Virtual and Augmented Reality (VR and AR) transforming the fan experiences and engagement strategies of leading sports brands. Notably, brands such as Nike are leveraging metaverse marketing and non-fungible tokens (NFTs) to build a sense of community and engagement among fans. Immersive technology is opening up novel pathways for interaction, fostering a unique sense of belonging that was previously unreachable. For example, Bayer 04 Leverkusen, a prominent soccer club, effectively utilized AR technology to enhance the immersive experience for fans.
2.
Task
Develop New Fan Interaction Methods
→
Incorporate immersive tech for fan engagement.
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Utilize AR to offer fresh experiences.
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Blend physical and digital interactions.
The task was to incorporate immersive technologies to improve fan engagement strategies for sports brands like Bayer 04 Leverkusen. By leveraging technologies like AR, the aim was to create a memorable and interactive experience for fans, transcending the conventional methods of fan engagement and offering something fresh and exciting. The focus was to develop strategies that integrate physical and digital interactions, fostering a deep connection with the brand and providing fans with new, vibrant ways to experience sports.
3.
Action
Deploy AR Experiences at OMR Festival
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Introduced AR portal at OMR Festival.
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Fans virtually entered BayArena stadium.
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Wide audience via smartphone compatibility.
At the OMR Festival 2023, Europe’s largest online marketing conference, Bayer 04 Leverkusen, supported by rooom AG, NEXTLIVE, and Roover Metaverse Consulting, introduced a unique AR installation titled 'Experience the Werkself up close'. This involved setting up the rooomPortal, an AR portal through which fans could virtually enter the BayArena football stadium and witness a live football game, feel part of the team's magical moment, and even browse merchandise links and player NFTs—all without cumbersome VR gear. This experience was realized using tablets and smartphone compatibility for a wide audience.
4.
Result
Significant Success and Brand Recognition
→
AR installation was a success at OMR.
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Visitors shared experiences on social media.
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Earned European Metaverse Award recognition.
The AR installation was a significant success at the OMR Festival, drawing attention and providing a memorable brand experience. Visitors were not only thrilled by the immersive experience but also became brand ambassadors, sharing their experience across social media platforms, thereby enhancing brand visibility and strengthening brand loyalty. The initiative was so well received that it earned the European Metaverse Award in the 'Top Sports Brand Initiative' category, showcasing its effectiveness in sports marketing and potential in reshaping the future of brand engagements.
Keywords
IMMERSIVE SPORTS MARKETING
AR TECHNOLOGY
BAYER 04 LEVERKUSEN
METAVERSE REVOLUTION
FAN ENGAGEMENT STRATEGIES
The Blurbs FAQs
Room hasn't answered their category questions yet.
1.
What types of 3D, VR, and AR experiences do you support (web-based AR, VR experiences, 3D product viewers, virtual try-ons, etc.)?
Room has not completed their Blurbs FAQs
2.
How does your platform integrate with our existing eCommerce system (Shopify, Magento, WooCommerce, Salesforce, etc.)?
Room has not completed their Blurbs FAQs
3.
Do you support mobile-friendly WebAR, or do customers need to download an app?
Room has not completed their Blurbs FAQs
4.
How do you handle 3D asset creation, optimization, and file compatibility?
Room has not completed their Blurbs FAQs
5.
Do you support interactive 3D product customization (color changes, configurations, real-time rendering, etc.)?
Room has not completed their Blurbs FAQs
6.
How does your platform impact site speed and performance?
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7.
What analytics and reporting tools do you provide to measure engagement and conversions?
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8.
What level of interactivity and animations do you support for product visualization?
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9.
Do you support multi-platform deployment (desktop, mobile, social media, metaverse, VR headsets)?
Room has not completed their Blurbs FAQs
10.
Can your platform create virtual showrooms or immersive brand experiences beyond product visualization?
Room has not completed their Blurbs FAQs
11.
What are the primary use cases your solution supports for eCommerce or marketing teams?
Room has not completed their Blurbs FAQs
12.
What platforms and environments do you support (e.g., desktop, mobile web, app, social, in-store, VR headsets)?
Room has not completed their Blurbs FAQs
13.
What file formats or content inputs are required (e.g., 3D models, CAD, images), and do you assist in asset creation or conversion?
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14.
What eCommerce platforms, CMS, or ad tech systems do you integrate with natively (e.g., Shopify, Magento, Salesforce Commerce, Meta Ads Manager)?
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15.
Who retains ownership of the assets and experiences created within your platform, and can we export them if we switch providers?
Room has not completed their Blurbs FAQs
16.
What’s your typical implementation timeline, and do you offer managed services or self-serve setup?
Room has not completed their Blurbs FAQs
17.
Can you provide customer case studies, especially from brands with similar verticals, use cases, or business models?
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18.
How does your solution scale across large product catalogs, frequent content updates, or multi-brand environments?
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19.
What capabilities do you offer to personalize or localize experiences for different customer segments or regions?
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20.
What makes your solution meaningfully different from other vendors in your category?
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