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Amplitude

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"Analytics platform optimizing customer experiences"

Amplitude is a product analytics and event tracking platform that allows marketers to deeply understand their users' behaviors, optimize their customers' experiences, accelerate monetization, and increase customer lifetime value with data-backed insights.
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BlurbSTAR Case Study
Walmart & Amplitude
Walmart uses Amplitude for better customer insights.
45%
increase in app engagement
60%
reduction in user churn
1.
Situation
Optimizing Digital Customer Experience
→
Objective to optimize digital customer experiences
→
Need for integrated e-commerce and mobile solutions
→
Requirement for comprehensive customer behavior insights
In 2018, Walmart aimed to enhance its omnichannel customer experience as part of its ongoing mission to help busy families save money and live better. With the increasing significance of digital interactions alongside physical store visits, Walmart needed a platform that could integrate seamlessly with their e-commerce and mobile app operations, providing comprehensive insights into customer behavior.
2.
Task
Enhance App Acquisition and Retention
→
Drive growth of Walmart’s mobile app
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Optimize user engagement and feature utilization
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Develop go-to-market strategy for new app launches
As the Director of Mobile Marketing, the primary task was to drive the growth of Walmart’s mobile app. This involved not only acquiring new app users and retaining them, but also optimizing user engagement and feature utilization. Furthermore, the team was responsible for the go-to-market strategy for new app launches, requiring a deep understanding of customer journeys and behavior patterns.
3.
Action
Deploy Amplitude for Customer Insights
→
Implemented Amplitude for holistic customer view
→
Visualized customer data and monitored app usage
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Facilitated smooth app consolidation with real-time reporting
Walmart implemented Amplitude to gain a holistic view of their customer's digital journeys. The platform enabled Walmart to visualize customer data, understand behavioral metrics, and monitor app usage across different segments. During the consolidation of their grocery and general merchandise apps in 2020, Amplitude provided real-time reporting and facilitated a smooth transition by tracking customer segments before, during, and after the merge.
4.
Result
Improved Customer Engagement
→
Significant improvements in customer engagement and retention
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Informed, data-driven decisions enhanced customer experiences
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Self-service tools democratized data access and broke down silos
The integration of Amplitude's capabilities led to significant improvements in customer engagement and retention. Walmart’s teams could make informed, data-driven decisions rapidly, resulting in better customer experiences. Amplitude’s self-service tools democratized data access across teams, breaking down silos, enhancing agility, and ultimately leading to higher customer satisfaction and business growth.
Keywords
CUSTOMER EXPERIENCE
MOBILE MARKETING
APP ACQUISITION
RETENTION
BEHAVIORAL ANALYTICS
OMNICHANNEL
AMPLITUDE
WALMART
DATA-DRIVEN DECISIONS
SELF-SERVICE ANALYTICS
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1.
What types of data and insights does your platform provide (eCommerce, retail, customer behavior, financial, competitive, etc.)?
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2.
How does your platform collect, process, and enrich data, and what sources do you use?
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3.
What level of granularity and segmentation does your platform offer for customer insights?
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4.
How does your solution integrate with our existing tech stack (Shopify, Amazon, POS, CDP, CRM, ERP, Google Analytics, ad platforms, etc.)?
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5.
Does your platform support predictive analytics and AI-driven forecasting for sales, inventory, and customer behavior?
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6.
What reporting and visualization capabilities do you provide (dashboards, real-time analytics, API access, custom reports)?
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7.
Can your platform measure the impact of marketing campaigns and media spend across eCommerce and retail?
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8.
How does your solution handle data privacy, security, and compliance (GDPR, CCPA, SOC 2, HIPAA, etc.)?
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9.
How does your platform support competitive benchmarking and market intelligence?
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10.
Can your platform integrate offline and online sales data for a complete omnichannel view?
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Amplitude
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