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AppsFlyer

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"Data-driven mobile marketing optimization expert."

AppsFlyer enables marketers to measure, analyze, and optimize their digital campaigns across mobile and web platforms, using data-driven decision making to boost user acquisition, engagement, and customer lifetime value (LTV), while also safeguarding against mobile ad fraud and ensuring customer privacy.
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1.
How do you track and attribute conversions across different channels (DTC, Amazon, Walmart, Target, etc.)?
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2.
What attribution models do you support (last-click, multi-touch, data-driven, incremental, media mix modeling)?
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3.
How do you handle first-party data, and do you integrate with our CRM, CDP, or customer databases?
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4.
Can your platform track users without relying on third-party cookies, and how do you handle privacy compliance (GDPR, CCPA)?
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5.
Do you provide Amazon Attribution or retail media tracking across different marketplaces?
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6.
Can your solution measure the impact of ads on both online and offline sales?
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7.
What integrations do you offer with ad platforms (Google, Meta, TikTok, Amazon Ads, DSPs, etc.)?
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8.
How frequently is attribution data updated, and do you offer real-time reporting?
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9.
How do you measure incrementality, and do you support A/B testing or holdout groups?
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10.
What is your pricing model, and how does it scale with our business?
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