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Similarweb

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"Provides digital traffic insights for online strategies."

This firm offers detailed analyses of digital traffic data, enabling you to understand website and app performance. It assists in competitive analysis, market research, and audience insights to help businesses plan their online strategies based on real-world activity. Through various tools, it supports digital marketing, sales intelligence, and SEO efforts, providing a comprehensive view of online and mobile market dynamics.
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Similarweb's Website Claims...
Our AI found these claims on Similarweb's website.
Unmatched digital growth insights
Similarweb claims that they provide the most comprehensive digital growth insights, allowing businesses to make informed decisions.
Trusted by industry giants
Similarweb claims that they are trusted by global leaders like Google, Amazon, and Microsoft for daily digital insights.
Comprehensive traffic analysis tool
Similarweb claims that their TrafficMeter browser extension offers objective traffic data and insights for any website online.
BlurbSTAR Case Study
Danone & Similarweb
Danone boosted sales with insight-driven keyword strategy pivot.
value
Category traffic from search keywords
value
Increase in click-through rate
1.
Situation
Danone faces stiff keyword competition.
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Danone seeks visibility in competitive yogurt market.
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Objective: Cost-effective keyword bidding strategy.
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Need to understand shopper behavior for optimization.
Danone, a leading food and beverage company, faced challenges in maximizing brand visibility within the competitive 'Yogurt' category on retailer websites. Their primary goal was to enable their media agencies to implement a cost-effective keyword bidding strategy to ensure top placement in on-site searches. To achieve this, understanding shopper behavior and optimizing their keyword strategy were crucial. The competitiveness of the market necessitated a strategic approach to enhance brand presence and drive consumer engagement effectively.
2.
Task
Crafting insights-driven keyword strategy.
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Leverage data for keyword strategy development.
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Identify high ROI keyword trends.
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Guide media agencies using insights.
To address the challenge, Danone needed a reliable data source to craft an effective keyword strategy. The task focused on leveraging data to not only understand consumer search behaviors but also to pinpoint the most effective keywords that could offer a higher return on investment for their retail media spending. By identifying keyword trends, Danone aimed to optimize their presence in on-site searches, guiding their media agencies to focus on cost-effective keywords and adjust their strategies based on actionable insights.
3.
Action
Utilizing Similarweb's actionable insights.
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Analyze search data with Similarweb.
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Focus shifted from 'Greek Yogurt' to 'Greek'.
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Product description and packaging were adjusted.
Danone utilized Similarweb's impressive data analytics capabilities to power their keyword strategy. By analyzing on-site search data, the company discovered that a significant proportion (90%) of category traffic was driven by search keywords, emphasizing the critical role of keyword optimization. A deeper analysis determined that the keyword 'Greek' was more frequently searched than the complete 'Greek Yogurt' term. Danone strategically shifted focus to this less competitive yet high-impact keyword, prompting a change in product descriptions and packaging to align with consumer search trends.
4.
Result
Increase in CTR and sales.
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CTR increased by 0.4 percentage points.
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Enhanced product visibility on retailer sites.
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Achieved better conversion rates and sales.
As a result of Danone's strategic shift and data-driven insights derived from Similarweb, the company achieved a notable increase in their CTR by 0.4 percentage points. This improvement in click-through rate significantly enhanced sales performance. By identifying gaps in consumer search behavior and aligning their marketing strategies with these insights, Danone successfully elevated their product's visibility on retailer websites. The data-driven strategy not only optimized their keyword bidding expenditures but also led to tangible growth in conversion rates and sales, demonstrating the power of leveraging digital insights.
Keywords
DANONE SUCCESS STORY
SIMILARWEB INSIGHTS
BOOSTING CONVERSION
SALES STRATEGY
KEYWORD OPTIMIZATION
RETAIL WEBSITE VISIBILITY
CONSUMER BEHAVIOR ANALYSIS
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1.
What types of data and insights does your platform provide (eCommerce, retail, customer behavior, financial, competitive, etc.)?
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2.
How does your platform collect, process, and enrich data, and what sources do you use?
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3.
What level of granularity and segmentation does your platform offer for customer insights?
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4.
How does your solution integrate with our existing tech stack (Shopify, Amazon, POS, CDP, CRM, ERP, Google Analytics, ad platforms, etc.)?
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5.
Does your platform support predictive analytics and AI-driven forecasting for sales, inventory, and customer behavior?
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6.
What reporting and visualization capabilities do you provide (dashboards, real-time analytics, API access, custom reports)?
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7.
Can your platform measure the impact of marketing campaigns and media spend across eCommerce and retail?
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8.
How does your solution handle data privacy, security, and compliance (GDPR, CCPA, SOC 2, HIPAA, etc.)?
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9.
How does your platform support competitive benchmarking and market intelligence?
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10.
Can your platform integrate offline and online sales data for a complete omnichannel view?
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