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TripleWhale

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"AI-driven e-commerce data analytics and marketing platform."

Triple Whale offers an all-encompassing e-commerce platform, incorporating AI and first-party data to provide robust insights, effective campaign strategies, and an efficient operational framework for businesses to scale effectively.
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TripleWhale's Website Claims...
Our AI found these claims on TripleWhale's website.
First-party data advantage
Triple Whale claims that their use of reliable first-party data enables better marketing decisions than relying on third-party data sources.
Customer insights directly
Triple Whale claims that their Post Purchase Survey feature allows brands to gain insights directly from customers for refining strategies.
AI-driven data analysis
Triple Whale claims their AI assistant Moby provides effortless data analysis, reporting, and forecasting through natural language queries.
BlurbSTAR Case Study
Origin & Triple Whale
Origin boosted marketing efficiency with Triple Whale’s comprehensive solutions.
20%
Increase in website activity tracking
40%
Time saved by BI team
1.
Situation
Marketing Efficiency Challenges
Origin, a prominent American brand specializing in high-quality apparel, boots, and gear, faced struggles with marketing efficiency, particularly with paid media. Despite impressive ROAS figures, there was skepticism about the accuracy of these numbers. The executive team needed reliable data to make informed decisions, but inconsistencies in reporting made this difficult. The challenge was compounded by a requirement for dependable data that various departments could utilize cohesively.
2.
Task
Adopt Triple Whale's Solutions
To address their challenges, Origin aimed to find a comprehensive marketing platform that could integrate multiple data sources and provide accurate, unbiased reporting. They needed a solution that would validate their ROAS, improve the accuracy of their session tracking, and offer robust custom reports and analytics. The ultimate goal was to enhance marketing efficiency, save the BI team's time, and better validate their advertising strategies.
3.
Action
Implemented Triple Whale Platform
Starting in March 2024, Origin adopted Triple Whale's platform. They utilized its independent attribution models to gain a realistic view of their ROAS, integrated multiple data sources for a 360-degree marketing data view, and employed Sonar for improved session tracking. Additionally, Origin leveraged Triple Whale’s custom reporting features and capabilities, including detailed correlation analysis between ad spend and direct traffic, which Moby facilitated. This comprehensive approach helped Origin validate ad spend and optimize their marketing flows.
4.
Result
Enhanced Marketing Efficiency
By integrating Triple Whale’s solutions, Origin achieved significant improvements. Sonar identified 20% more website activities, enhancing marketing flow optimization and return on investment. The correlation analysis between ad spend and direct traffic provided actionable insights, leading to optimized ad strategies. The BI team saved 40% of their time, which allowed them to refocus their efforts on other business areas. Furthermore, custom reports increased productivity in meetings, facilitating better decision-making and stronger internal alignment across departments.
Keywords
MARKETING EFFICIENCY
PAID MEDIA
ROAS
SESSION TRACKING
UNBIASED DATA
TRIPLE WHALE
INTEGRATION
CUSTOM REPORTS
DATA-DRIVEN DECISIONS
OPTIMIZATION
The Blurbs FAQs
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1.
What types of data and insights does your platform provide (eCommerce, retail, customer behavior, financial, competitive, etc.)?
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2.
How does your platform collect, process, and enrich data, and what sources do you use?
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3.
What level of granularity and segmentation does your platform offer for customer insights?
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4.
How does your solution integrate with our existing tech stack (Shopify, Amazon, POS, CDP, CRM, ERP, Google Analytics, ad platforms, etc.)?
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5.
Does your platform support predictive analytics and AI-driven forecasting for sales, inventory, and customer behavior?
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6.
What reporting and visualization capabilities do you provide (dashboards, real-time analytics, API access, custom reports)?
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7.
Can your platform measure the impact of marketing campaigns and media spend across eCommerce and retail?
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8.
How does your solution handle data privacy, security, and compliance (GDPR, CCPA, SOC 2, HIPAA, etc.)?
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9.
How does your platform support competitive benchmarking and market intelligence?
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10.
Can your platform integrate offline and online sales data for a complete omnichannel view?
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