They offer acomprehensive marketing and automation platform that helps businesses send personalized emails to convert more customers, provides social media marketing to amplify online presence, allows creation of branded websites, offers audience segmentation, and gives actionable insights with their reporting and analytics features.
Shopify and Mailchimp integration boosted Six Barrel Soda's marketing efficiency
97%
of new contacts obtained through Shopify integration in a month
1061
new contacts from June 22, 2022, to July 22, 2022
1.
Situation
Six Barrel Soda, a company creating unique and experimental soda syrup flavors in Wellington, New Zealand, sought to increase their audience reach and measure their ROI in a highly competitive beverage market. They needed efficient tools to manage marketing efforts with a small team.
2.
Task
To grow their consumer sales before wholesale expansion, Six Barrel Soda needed to extend their audience and enhance brand awareness, while streamlining their marketing processes without overwhelming their limited marketing team.
3.
Action
The company used the integration of Shopify with Mailchimp to synchronize customer data and sales, facilitating email marketing campaigns. This included sending informative newsletters and promotional content to target audiences, offering discounts for sign-ups, and personalizing campaigns by geographic location.
4.
Result
Six Barrel Soda achieved clear metrics on ROI and audience growth, with over 1,061 new contacts in a month and 97% from the Shopify integration. The average revenue generated per email campaign was $1,426 NZD. The integration saved them administrative time, allowing them to focus on product development and content creation.
Keywords
SHOPIFY INTEGRATION
EMAIL MARKETING
MAILCHIMP
AUDIENCE GROWTH
ROI MEASUREMENT
SODA SYRUPS
MARKETING AUTOMATION
CONSUMER ENGAGEMENT
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