Email and SMS Marketing

Textual

"Buy products with a text message."

The platform allows customers to make purchases with a simple text message, creating new direct sales channels for brands. It supports subscriber growth, campaign creation, reordering, audience segmentation, and integrations with major e-commerce platforms. The service boosts sales, optimizes inventory, encourages revisits through loyalty programs, and ensures high engagement by minimizing purchase friction.

Website Claims

Peers

Case Study

FAQs

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Textual's Website Claims...

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Friction-free buying experience

Textual claims that customers can purchase products instantly with just a text message, enhancing the buying experience.

High conversion rates

Textual claims that its text-to-buy platform achieves conversion rates between 5% to 20%, far superior to typical email campaigns.

Seamless integration

Textual claims that it easily integrates with platforms like Shopify, Salesforce Commerce Cloud, and Magento to streamline operations.

Textual's Peers

Email and SMS Marketing

BlurbSTAR Case Study

Textual & Estée Lauder

Textual drives high ROI for Estee Lauder.

ROI Achieved

7,192,140

New Direct Revenue in USD 2023

Situation

Challenge: Scale DTC Revenue Effectively

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Cosmetics company faced intense DTC competition.

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Traditional advertising markets were cost-prohibitive.

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Needed an agile solution without huge investment.

A renowned Fortune 500 cosmetics company faced a pressing challenge: scaling direct-to-consumer (DTC) revenue in an increasingly competitive digital marketplace. With social media, Google, and Amazon becoming fiercely competitive arenas for customer acquisition, traditional advertising became costly. The company needed a unique approach to stand out among emerging brands while maintaining a sustainable business model. The landscape was shifting, with consumers gravitating towards DTC brands and digital platforms, creating a stumbling block for traditional brick-and-mortar-based companies. The challenge was further compounded by the need to remain technologically agile without massive investment in new infrastructures. How could the cosmetics company drive significant revenue growth in a saturated market without overhauling its core operations or breaking the bank on advertising?

Task

Develop Innovative Revenue Channel

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Develop new, innovative revenue channels.

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Enhance customer loyalty and retention.

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Integrate seamlessly with existing infrastructures.

The task at hand was to develop an innovative and engaging revenue channel that could effectively compete in the crowded digital market. The primary objectives were to generate new revenue streams while delivering a frictionless and memorable customer shopping experience. The company aimed to sell overstock inventory and improve product reordering rates, all while enhancing customer loyalty and retention. A lightweight, easy-to-maintain platform was necessary, one capable of integrating with existing infrastructures and which could handle mobile commerce seamlessly. The solution needed to be both viral and scalable, leveraging various marketing channels such as in-store promotions, social media outreach, email campaigns, and QR codes for seamless integration into the buying process.

Action

Implement Text to Buy Strategy

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Collaborated to launch Text to Buy channel.

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Leveraged social media and QR codes for engagement.

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Implemented multilingual outreach, including in Canada.

The cosmetics company collaborated with Textual to implement a Text to Buy channel, offering a compelling new way for customers to purchase products via text messaging. Utilizing social media, in-store QR codes, and email marketing, the company launched the Texts & Benefits program to build a subscriber base. Textual's platform allowed sending product offers up to three times a week, enabling instant purchase capability through simple text replies. This system integrated seamlessly with existing eCommerce operations like Shopify and Salesforce, ensuring synchronization of orders and fulfillment. The campaign was also expanded into Canada, with multilingual support to reach broader audiences. By activating a referral program, the strategy tapped into social shopping dynamics, encouraging subscribers to refer friends in exchange for discounts.

Result

Significant Revenue Growth Achieved

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Generated $7.2M revenue in 2023.

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Achieved 98x ROI with text buys.

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650 new subscribers via referral program.

The implementation of the Text to Buy channel yielded significant results for the cosmetics company. Within a span of ten months, over $1 million in new revenue was generated without any advertising expenditure. The ROI of 98x exemplified the success of the strategy, with high conversion rates and engagement. By end of 2023, the U.S. program led to $7,192,140 in new direct revenue, with $14,000,000 estimated for 2024. The program's extension into Canada further added CA$179,880 in direct revenue within just a few months. Additionally, the referral program contributed 650 new subscribers and $193,000 in additional revenue. Subscriber engagement was notably high, with an average purchase frequency of 2.2 to 3.2 times every 90 days.

Keywords

TEXT TO BUY

ESTéE LAUDER

SMS COMMERCE

MOBILE REVENUE GROWTH

DTC MARKETING

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