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Movable Ink

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"Transforms data into personalized marketing content."

The company uses AI to convert data into personalized marketing content. It enables businesses to tailor emails and mobile communications for individual customers, ensuring unique experiences and improved engagement. The platform works seamlessly with existing technology, offering a robust integration network and notable economic benefits according to independent studies.
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Movable Ink's Website Claims...
Our AI found these claims on Movable Ink's website.
Infinite personalization capability
Movable Ink claims that their platform allows for infinite content personalization by transforming data into unique customer experiences.
Significant economic benefits
Movable Ink claims that their AI solutions can yield over $20M in benefits within three years, with payback in under six months.
Extensive partner network
Movable Ink boasts a robust network of nearly 100 partner integrations, enhancing technology compatibility and personalization.
BlurbSTAR Case Study
Superdrug & Movable Ink
Movable Ink boosts Superdrug's personalization, drives engagement successfully.
18%
increase in mobile rich push clicks
63.88%
lift in click-through rate
1.
Situation
Omni-Channel Strategy Needed Overhaul
→
Challenge: Enhance omni-channel experience.
→
Need for unique, data-driven messaging.
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Goal: Increase customer engagement.
Superdrug faced the challenge of creating a seamless omni-channel experience to drive customer engagement across various touchpoints. Simply deploying the same campaign across different platforms wasn't effective. Their aim was to deliver personalized, data-rich messaging that would resonate with consumers in an increasingly competitive market. They recognized that using generic content would not suffice in attracting attention or engagement, and instead sought a solution that could better leverage their customer data.
2.
Task
Implement Personalization Through Movable Ink
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Task: Deploy Movable Ink solutions.
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Goal: Enhance personalization efforts.
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Utilize customer data dynamically.
Superdrug's task was to implement Movable Ink's data-driven marketing technology to enhance personalization and efficiency across email, mobile, and in-store interactions. The goal was to create relevant, dynamic, and engaging content tailored specifically to each customer. Movable Ink's platform allowed Superdrug to effortlessly personalize interactions by integrating customer data, thus providing content that was timely and pertinent. This capability enabled Superdrug to transform and effectively target their marketing strategies, hopeful for improved engagement from their clientele.
3.
Action
Executed Multichannel Personalized Campaigns
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Used personalized email and mobile content.
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Included dynamic maps and timers.
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Enhanced weekly emails with new modules.
Superdrug took strategic actions by deploying Movable Ink's platform to deliver targeted content that resonated with customers' preferences through several channels. They launched personalized email and mobile campaigns using customer data for individualized content such as maps to nearest stores, countdown timers for promotions, and tailor-made loyalty program displays. These initiatives improved the customer journey by dynamically adapting content based on data insights. Superdrug also refreshed existing communication modules like their weekly emails and used social proofing for added urgency, effectively driving customer engagement.
4.
Result
Substantial Increase in Click-Through Rates
→
9% increase in email clicks.
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18% rise in mobile clicks.
→
63.88% lift using mobile timers.
The implementation of Movable Ink's technology produced significant results for Superdrug, leading to impressive increases in engagement metrics. For email clicks, they saw a 9% increase, while mobile rich push notifications achieved an 18% increase in clicks. Additionally, the refreshed weekly emails led to an 11% increase in click-through rates. Perhaps most impressively, the countdown timer strategy applied to mobile fragrance promotions resulted in a 63.88% lift in click-through rates. Overall, Superdrug successfully leveraged personalization to boost customer interaction and drive higher performance across communication channels.
Keywords
MOVABLE INK
SUPERDRUG CASE STUDY
MARKETING PERSONALIZATION
OMNI-CHANNEL MARKETING
CUSTOMER ENGAGEMENT
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1.
Does your ESP integrate with our eCommerce platform (Shopify, Magento, Salesforce Commerce Cloud, BigCommerce, etc.)?
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2.
Can your platform integrate with our CDP, CRM, and paid media platforms for audience syncing?
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3.
How does your platform handle audience segmentation and personalization?
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4.
Do you offer AI-driven automation for lifecycle marketing (cart abandonment, post-purchase, win-back, etc.)?
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5.
How does your ESP support SMS, push notifications, and omnichannel messaging?
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6.
What built-in analytics and reporting features do you provide?
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7.
How does your platform ensure high email deliverability and inbox placement?
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8.
What advanced personalization and dynamic content capabilities do you offer?
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9.
How does your ESP handle first-party data, privacy compliance (GDPR, CCPA), and cookieless tracking?
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10.
Do you offer AI-driven subject line optimization, predictive send times, or other machine learning enhancements?
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