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Maropost

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"Tools for ecommerce, marketing, and customer support."

This company offers a suite of tools that help businesses manage online stores, enhance marketing efforts, and improve customer support services. They provide solutions for email, SMS, social media, and personalized shopping experiences, leveraging advanced technologies to streamline operations and boost conversion rates.
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Maropost's Website Claims...
Our AI found these claims on Maropost's website.
Superior email marketing control
Maropost claims that their Marketing Cloud provides greater control over email, mobile, social media, and SMS marketing.
Unified customer data view
Maropost claims that their Service Cloud consolidates ecommerce, marketing, and support data into a single customer view.
AI-powered merchandising personalization
Maropost claims that their Merchandising Cloud uses AI to offer personalized, predictive search and merchandising.
BlurbSTAR Case Study
UroTuning & Maropost
UroTuning upscaled its product discovery via Findify's AI technology.
25%
Increased conversion rate
100%
Automated product management
1.
Situation
Complex Catalog Challenges for UroTuning
→
Overwhelming product catalog causing navigational difficulties.
→
Significant drop in visitor retention.
→
Need for streamlined product discovery to increase sales.
UroTuning faced a significant challenge with their extensive product catalog tailored to various car brands. This complexity turned product discovery into a cumbersome process for customers. The site held an immense number of products, causing issues with navigation and resulting in many visitors leaving without finding what they needed. This gap not only reduced the potential sales but also impacted customer retention adversely. The essence of the problem lay in the overwhelming choice which inhibited customer satisfaction and sales conversions. UroTuning sought a robust solution to streamline the product discovery process and present relevant products in a more intuitive and engaging manner.
2.
Task
Simplifying Product Discovery Needs
→
Simplify navigation through vast product offerings.
→
Enhance user experience with personalized product displays.
→
Drive higher conversions through improved discovery processes.
The goal for UroTuning was to simplify their product discovery process without compromising on the extensive selection they offer. They needed a solution that would allow customers to navigate through their catalog efficiently, make relevant selections, and ultimately drive higher conversions. The task was to implement a system that skillfully managed the product catalog complexity while enhancing the user experience through personalized interactions. By improving how products were displayed and discovered, UroTuning aimed to retain and convert more visitors effectively while also leveraging untapped opportunities in encouraging product discovery.
3.
Action
Implement AI-driven Smart Search
→
Introduced AI-powered search to streamline discovery.
→
Utilized smart filters for personalized results.
→
Automated product updates for strategic consistency.
UroTuning decided to implement Findify's advanced AI-search and smart filtering systems. This system introduced a car selection step as the initial part of the product discovery process, making it easier for customers to choose their specific car model and then explore compatible parts. The smart filters linked with dynamic AI ensured relevant results catered to each visitor's unique needs. This personalization not only enhanced product visibility but also increased user engagement by providing tailored recommendations. Findify's technology automatically updated product displays to align with UroTuning's strategic preferences, creating a seamless and interactive shopping experience.
4.
Result
Impressive Conversion and Management Gains
→
Achieved a 25% increase in conversion rates.
→
Enhanced customer satisfaction with improved engagement.
→
100% automated product management reducing manual efforts.
The implementation of Findify's technology yielded significant results for UroTuning. The conversion rate saw a remarkable increase of 25%, thanks to the enhanced accessibility and personalization of the customer experience. The engagement improvements meant more customers found what they were looking for more efficiently, leading to higher satisfaction and sales continuity. Moreover, the automated product management facilitated by Findify allowed UroTuning to maintain an up-to-date and strategic product display continuously without manual intervention. This automation took the strain off day-to-day operational work, allowing the team to focus on broader business goals and customer service.
Keywords
PRODUCT DISCOVERY
UROTUNING CASE STUDY
AI-SEARCH
SMART FILTERS
MAROPOST SOLUTIONS
CONVERSION IMPROVEMENT
CUSTOMER RETENTION
ECOMMERCE CHALLENGES
PERSONALIZED USER EXPERIENCE
AUTOMOTIVE ECOMMERCE
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1.
Does your ESP integrate with our eCommerce platform (Shopify, Magento, Salesforce Commerce Cloud, BigCommerce, etc.)?
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2.
Can your platform integrate with our CDP, CRM, and paid media platforms for audience syncing?
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3.
How does your platform handle audience segmentation and personalization?
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4.
Do you offer AI-driven automation for lifecycle marketing (cart abandonment, post-purchase, win-back, etc.)?
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5.
How does your ESP support SMS, push notifications, and omnichannel messaging?
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6.
What built-in analytics and reporting features do you provide?
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7.
How does your platform ensure high email deliverability and inbox placement?
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8.
What advanced personalization and dynamic content capabilities do you offer?
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9.
How does your ESP handle first-party data, privacy compliance (GDPR, CCPA), and cookieless tracking?
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10.
Do you offer AI-driven subject line optimization, predictive send times, or other machine learning enhancements?
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