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AOL

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"Innovative media hub with diverse outlook"

They deliver targeted news and entertainment content to millions across the globe, helping marketers expand their reach, attract the right audience and effectively drive customer acquisition.
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1.
What types of programmatic inventory do you offer (display, video, native, CTV, DOOH, audio, etc.)?
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2.
What data sources and audience targeting capabilities do you offer (1st-party data, contextual, behavioral, geo, lookalikes)?
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3.
How does your platform optimize campaigns using AI and machine learning?
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What level of transparency do you provide regarding ad placements, bidding strategies, and costs?
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5.
How do you measure campaign success, and what attribution models do you support?
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Do you offer fraud prevention and brand safety measures (IAS, DoubleVerify, MOAT, etc.)?
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7.
What DSPs, SSPs, and exchanges do you work with, and can we access private marketplace (PMP) deals?
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8.
How does your platform integrate with our existing MarTech stack (Google Analytics, CDP, CRM, DMP, Shopify, etc.)?
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9.
Do you provide managed service, self-serve, or hybrid campaign management options?
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10.
Do you support retargeting and audience extension for omnichannel campaigns?
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