This company delivers personalized ads by understanding user behavior and optimal engagement times, enhancing the relevance of advertising across various digital channels like mobile, TV, social media, and in-store displays.
Effective mobile campaign increased engagement while cutting costs.
45%
Businesses using personalized ads see 45% higher conversion rates.
60%
60% of consumers prefer mobile ads tailored to their interests.
1.
Situation
An automotive advertiser sought a more effective mobile strategy and enlisted Aki Technologies to leverage mobile moments for better consumer engagement.
2.
Task
The objective was to use personalized advertising to increase mobile traffic, boost qualified actions, and reduce the cost-per-action for the campaign.
3.
Action
Aki Technologies used insights from mobile moments to design targeted ads that align with the consumer's mindset. They analyzed consumer behavior and adjusted the strategy accordingly.
4.
Result
The campaign achieved benchmark-breaking metrics: increased mobile traffic, higher qualified actions, and a lower cost-per-action compared to previous efforts. The approach successfully delivered on all fronts.
Keywords
PERSONALIZED ADVERTISING
MOBILE MOMENTS
AUTOMOTIVE CAMPAIGN
CONSUMER ENGAGEMENT
COST-PER-ACTION
The Blurbs FAQs
Aki hasn't answered their category questions yet.
1.
What types of programmatic inventory do you offer (display, video, native, CTV, DOOH, audio, etc.)?
Aki has not completed their Blurbs FAQs
2.
What data sources and audience targeting capabilities do you offer (1st-party data, contextual, behavioral, geo, lookalikes)?
Aki has not completed their Blurbs FAQs
3.
How does your platform optimize campaigns using AI and machine learning?
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4.
What level of transparency do you provide regarding ad placements, bidding strategies, and costs?
Aki has not completed their Blurbs FAQs
5.
How do you measure campaign success, and what attribution models do you support?
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6.
Do you offer fraud prevention and brand safety measures (IAS, DoubleVerify, MOAT, etc.)?
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7.
What DSPs, SSPs, and exchanges do you work with, and can we access private marketplace (PMP) deals?
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8.
How does your platform integrate with our existing MarTech stack (Google Analytics, CDP, CRM, DMP, Shopify, etc.)?
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9.
Do you provide managed service, self-serve, or hybrid campaign management options?
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10.
Do you support retargeting and audience extension for omnichannel campaigns?
