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Pubmatic

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"Automates online ad buying for better results."

This company provides a technology platform that automates the buying and selling of online advertising space. By streamlining these processes, it helps publishers manage their ad inventory and enables advertisers to reach their target audiences effectively. It serves publishers, app developers, and buyers with tools for better ad placement and performance. The aim is to maximize revenue for publishers while ensuring advertisers get a solid return on investment through data...
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Pubmatic's Website Claims...
Our AI found these claims on Pubmatic's website.
cross-channel capabilities
PubMatic claims that their integrated, omnichannel platform delivers better business outcomes for clients across the open internet.
yield maximization
PubMatic claims that their holistic tech solution for publishers helps maximize yield while providing essential insights.
campaign effectiveness
PubMatic claims their buyer platform built for efficiency and transparency helps get closer to target consumers and maximize campaign ROI.
BlurbSTAR Case Study
PubMatic & Tokyo Tsushin Group
Tokyo Tsushin gains revenue via OpenWrap SDK integration.
24%
Total Revenue Uplift
8.4X
Average CPM for US Inventory
1.
Situation
Global Monetization Barrier for Games
→
Faced with limited revenue from CPI models.
→
Aimed to leverage global brand advertising.
→
Needed seamless integration with existing setups.
Tokyo Tsushin Group, a prominent Japanese media and mobile app company, confronted a revenue generation challenge with its hyper-casual games. Although leveraging multiple mediation platforms, they primarily relied on cost-per-installation models, which limited their revenue potential. With a diverse, global user base for their games, they sought to transition towards brand advertising to exploit untapped revenue streams. The challenge was to integrate a solution that aligned with their current setups and allowed for operational efficiency, requiring minimal additional development resources.
2.
Task
Seek Capable Monetization Partner
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Find partner for expanding revenue streams.
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Require seamless integration with current systems.
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Ensure minimal development resource expenditure.
Tasked with overcoming the revenue limitations of existing models, Tokyo Tsushin Group needed a partner capable of facilitating access to new brand demand sources. They required a solution that would seamlessly integrate with their existing setup, allowing for swift testing and operation without burdening their development resources. The solution needed to open up broad opportunities for monetizing their extensive user base while aligning with the dynamic nature of hyper-casual games.
3.
Action
Integration of OpenWrap SDK
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Integrated PubMatic's OpenWrap SDK.
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Accessed global demand, increasing monetization.
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Maintained operational simplicity and efficiency.
Tokyo Tsushin Group partnered with PubMatic and opted to integrate PubMatic's OpenWrap SDK into their existing framework. This strategic move allowed them to access global brand demand effectively. The seamless integration ensured that this new system aligned with existing mediation platforms, simplifying the operational processes. By providing access to diverse demand sources worldwide, the OpenWrap SDK furnished Tokyo Tsushin Group with a robust foundation for enhancing their revenue streams and achieving long-term monetization from their gaming apps.
4.
Result
Achieved Significant Revenue Uplift
→
Experienced 8.4x CPM increase for US inventory.
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Achieved 24% total revenue uplift.
→
Enhanced long-term monetization prospects.
Following the integration of PubMatic's OpenWrap SDK, Tokyo Tsushin Group reported a significant increase in their revenue streams. With an average increase of 8.4 times in CPM for US inventory and a total revenue uplift of 24%, the group was able to diversify its income from hyper-casual gaming apps and tap into brand advertisements successfully. The collaboration with PubMatic not only offered improved immediate profitability but also set the stage for sustainable, long-term monetization across Tokyo Tsushin Group's digital properties.
Keywords
PUBMATIC
OPENWRAP SDK
TOKYO TSUSHIN GROUP
GLOBAL BRAND ADVERTISING
REVENUE UPLIFT
HYPER-CASUAL GAMES
MOBILE APPS
DIGITAL MONETIZATION
MEDIATION PLATFORMS
DIGITAL ADVERTISING
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1.
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2.
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6.
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7.
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8.
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9.
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10.
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