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"Facilitates targeted TV advertising across digital platforms."

This company provides solutions for television advertising by integrating digital and traditional platforms. It focuses on effectively finding, engaging, and understanding audiences. By harnessing data and analytics, they enable precise targeting and measurement of advertising performance. Their platform supports robust campaign management to achieve wider audience reach and enhanced advertising effectiveness, benefiting both media planners and advertisers in a rapidly converging media landscape.
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Cadent's Website Claims...
Our AI found these claims on Cadent's website.
Largest independent solutions provider
Cadent claims that it offers the largest independent solutions for converged TV advertising, integrating digital and linear media effortlessly.
Audience targeting expertise
Cadent claims that its Aperture Platform allows precise audience targeting, facilitating seamless household-level engagement across screens.
Objective and flexible partnerships
Cadent claims that it provides objective, flexible partnerships as leading omnichannel video experts, ensuring unparalleled connectivity.
The Blurbs FAQs
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1.
What inventory sources and streaming platforms do you have access to?
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2.
How does your platform target audiences, and what data sources do you use for targeting?
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3.
How do you measure performance and attribution, and do you offer closed-loop reporting?
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4.
Do you offer a self-service platform, managed service, or both?
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5.
How does your platform optimize campaigns in real time?
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6.
What creative formats do you support, and do you offer dynamic creative optimization (DCO)?
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7.
How do you handle frequency capping and ad fatigue management?
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8.
Do you offer retargeting capabilities for viewers who have seen our CTV ads?
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9.
How do you ensure brand safety, fraud prevention, and viewability in CTV placements?
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10.
Do you offer A/B testing capabilities to compare creative variations and messaging?
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