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Vibe

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"Simplifies advertising on streaming platforms."

This company offers a service making advertising a breeze on streaming and connected TV platforms. Marketers can quickly launch campaigns, target specific viewer demographics, and monitor performance in real-time. It's designed to be user-friendly, allowing businesses of all sizes to effectively reach their audience on various channels, and offers support and analytics to optimize advertising strategies.
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Delayed Response
Vibe's Website Claims...
Our AI found these claims on Vibe's website.
Ease of use
Vibe claims that TV advertising setup on their platform takes only 5 minutes, making the process simple and streamlined.
Wide audience reach
Vibe claims that advertisers can reach 120m households nationwide or target specific localities.
Cost-effectiveness
Vibe claims their platform delivers a cost per view as low as $0.01, offering efficient ad spend.
BlurbSTAR Case Study
Meshki & Vibe.co
Meshki boosts ROAS and CPM with Vibe.co's help.
266.03%
Web Traffic ROAS
2967.68%
ROAS achieved in Retargeting
1.
Situation
Navigating Successful Marketing Expansion
→
Meshki shifts from social media to CTV.
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Collaborates with Vibe.co to optimize efforts.
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Seeks to leverage new marketing channels.
Founded over a decade ago by Shadi Kord and Natalie Khoei, Meshki started as a small e-commerce apparel brand. Their foundational style resonated so well that they gained high-profile clients like Jennifer Lopez and Ariana Grande. Over time, Meshki has grown their marketing mix beyond social media to incorporating PR and Streaming TV advertising. This expansion aimed to not only increase their dedicated market but also explore untapped regions and demographics. Vibe.co enters as their mar-tech partner in optimizing their new channels, ensuring these new marketing strategies align with Meshki's growth aspirations.
2.
Task
Maximizing ROAS and Lowering CPM
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Focus on ROAS, CPM, and reach.
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Seek actionable, dynamic campaign metrics.
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Coordinate across a diverse digital portfolio.
Meshki had a clear goal: maintain ROAS as a premiere metric while capitalizing on other performance indicators like CPM and incremental reach. This meant developing ad campaigns that were not only compelling but also actionable in real time. The challenge was ensuring that these campaigns were effective across different channels, with results that could harmonize with their broader digital portfolio. Meshki required Vibe.co's platform to deliver transparent, detailed metrics that would allow them to not only meet their goals but adjust their strategies based on ongoing insights.
3.
Action
Implementing Advanced Campaign Strategies
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Launched Retargeting and Web Traffic campaigns.
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Optimized targeting using segmented strategies.
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Creative management aligned with product drops.
Using Vibe.co, Meshki initiated a phased campaign strategy. They started with a Retargeting campaign to leverage existing audience data, which quickly resulted in a quadruple-digit ROAS percentage. Following success, a Web Traffic campaign was launched, leveraging the initial data and segmented targeting strategies. This campaign's goal was to optimize reach while minimizing CPMs. As real-time results were analyzed, Vibe.co's platform facilitated easy creative adjustments aligned with Meshki's monthly product releases. Over-performing channels like Samsung TV were strategically optimized for delivery rates.
4.
Result
Achieving Remarkable Metrics and Insights
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Retargeting ROAS hit 2,967.68%.
→
Web Traffic achieved 266.03% ROAS.
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Ongoing refinement through Vibe.co insights.
The collaborative efforts between Meshki and Vibe.co resulted in notable success. The Retargeting campaign achieved a remarkable 2,967.68% ROAS with an efficient cost per purchase at $6.13. The follow-up Web Traffic campaign acquired a ROAS of 266.03% with a cost per session at $0.93. These metrics were empowered by Vibe's transparent reporting and real-time insights, allowing Meshki to continue refining their campaigns. Today, Meshki runs three optimized campaigns simultaneously, focusing on further boosting incremental results while leveraging frequency and CPM capping strategies.
Keywords
ROAS OPTIMIZATION
CPM STRATEGY
REAL-TIME MARKETING INSIGHTS
DIGITAL MARKETING EXPANSION
CTV ADVERTISING
The Blurbs FAQs
Vibe hasn't answered their category questions yet.
1.
What inventory sources and streaming platforms do you have access to?
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2.
How does your platform target audiences, and what data sources do you use for targeting?
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3.
How do you measure performance and attribution, and do you offer closed-loop reporting?
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4.
Do you offer a self-service platform, managed service, or both?
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5.
How does your platform optimize campaigns in real time?
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6.
What creative formats do you support, and do you offer dynamic creative optimization (DCO)?
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7.
How do you handle frequency capping and ad fatigue management?
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8.
Do you offer retargeting capabilities for viewers who have seen our CTV ads?
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9.
How do you ensure brand safety, fraud prevention, and viewability in CTV placements?
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10.
Do you offer A/B testing capabilities to compare creative variations and messaging?
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Vibe
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