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Spectrum Reach

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"Delivers advertising across TV, streaming, and digital."

This company helps businesses reach their target audiences using a mix of TV, streaming, and digital media. By leveraging data-driven insights, they ensure that ads are shown to the right people, maximizing the effectiveness of marketing campaigns and optimizing advertising budgets. They offer both local and national advertising solutions, tailored to different industries, to help brands connect with consumers.
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Spectrum Reach's Website Claims...
Our AI found these claims on Spectrum Reach's website.
Unmatched audience targeting capabilities
Spectrum Reach claims that they can help businesses target audiences with near census-level data for precise marketing efforts.
Comprehensive media access
Spectrum Reach claims to offer access to over 450 streaming networks, including exclusive content through the Spectrum TV app.
Data-driven advertising solutions
Spectrum Reach claims their data solutions maximize ad spend efficiency by delivering reach at a national and local level.
BlurbSTAR Case Study
Spectrum Reach & Florida’s Space Coast Office of T...
Multiscreen campaign increased Space Coast travel revenue by millions.
24,733
Hotel bookings achieved
9300000
Generated in travel revenue
1.
Situation
Florida Tourism Needed Attribution Proof
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Prove the effectiveness of TV in tourism.
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Educate stakeholders on ad impact.
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Utilize multiple screens for outreach.
The Florida’s Space Coast Office of Tourism aimed to validate their advertising efforts by demonstrating that both linear and streaming TV are effective in driving awareness, engagement, and ultimately more bookings. They collaborated with Spectrum Reach, who utilized a multi-platform strategy to assess impact and optimize results. Given the competitive nature of the tourism industry, pressure was high to justify media spending with quantifiable performance metrics.
2.
Task
Conducted Custom Attribution Study
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Track travel KPIs with technology.
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Cooperate with Adara for insights.
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Measure incremental revenue impact.
Spectrum Reach needed to craft an effective attribution study to not only quantify the impact of their multiscreen campaign but also to show its role in driving increased awareness and revenue. They collaborated with Adara, a travel attribution expert, to conduct this custom study and track the campaign's performance metrics. The study focused on key performance indicators (KPIs), including hotel and flight bookings and overall travel revenue for Space Coast, Florida.
3.
Action
Data-Driven Multiscreen Advertising Strategy
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Applied a multi-platform media mix.
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Leveraged real-time audience targeting.
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Facilitated data-driven creative decisions.
Spectrum Reach applied a seamless, data-driven, multiscreen TV strategy that combined traditional TV, streaming, and digital media to reach travelers at significant touch points. This included real-time data analysis and audience-first targeting to ensure that high-intent travelers were reached. The creative content was tailored to highlight the unique attractions of the Space Coast, aiming to capture travelers' interest and convert it into bookings.
4.
Result
$9.3 Million Generated In Revenue
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Generated significant travel revenue.
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Achieved 24,733 hotel bookings.
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Gained 850 confirmed flight bookings.
The comprehensive multiscreen TV campaign was highly successful, generating $9.3 million in travel revenue, validating the campaign's effectiveness, and surpassing expectations of the Space Coast Office of Tourism. The data revealed notable improvements in brand awareness, resulting in 24,733 hotel bookings and 850 flight bookings, confirming the positive impact of a well-structured media campaign in the tourism sector.
Keywords
MULTISCREEN TV
TRAVEL REVENUE
SPACE COAST
SPECTRUM REACH
AD ATTRIBUTION
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1.
What inventory sources and streaming platforms do you have access to?
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2.
How does your platform target audiences, and what data sources do you use for targeting?
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3.
How do you measure performance and attribution, and do you offer closed-loop reporting?
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4.
Do you offer a self-service platform, managed service, or both?
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5.
How does your platform optimize campaigns in real time?
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6.
What creative formats do you support, and do you offer dynamic creative optimization (DCO)?
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7.
How do you handle frequency capping and ad fatigue management?
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8.
Do you offer retargeting capabilities for viewers who have seen our CTV ads?
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9.
How do you ensure brand safety, fraud prevention, and viewability in CTV placements?
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10.
Do you offer A/B testing capabilities to compare creative variations and messaging?
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Spectrum Reach
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