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ReCast

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"Helps optimize marketing spend by measuring incrementality."

Recast provides tools to measure the incremental value of each marketing channel on a continuous, weekly basis. It presents a unified view of return on investment and helps marketers optimize their media mix and forecast future results.
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ReCast's Website Claims...
Our AI found these claims on ReCast's website.
Rigorous process
Recast claims that it has the world's most rigorous marketing mix modeling (MMM) platform that focuses intensely on accuracy, radical transparency and model quality.
Highly accurate models
Recast claims that their process holds every model to an unparalleled performance standard before and after delivery, ensuring high accuracy.
Transparent approach
Recast claims to be radically transparent by openly publishing forecast accuracy & all model docs, emphasizing transparency throughout their process.
BlurbSTAR Case Study
PODS & Recast
PODS improves media optimization with Recast's modern MMM.
45%
Improvement in media channel efficiency
181%
Increase in Google Non-Brand Search investment
1.
Situation
Legacy MMM limitations prompt change
→
Legacy MMM updated twice annually
→
Lack of real-time optimization capability
→
Discontinuation of digital tracking product
PODS, a leader in moving and storage solutions, was relying on a legacy Media Mix Modeling (MMM) vendor that provided static, backward-looking insights updated only twice a year. This approach was insufficient for real-time media optimization and adapting to complex media mixes. Compounding the issue, the legacy vendor planned to discontinue a digital tracking product. With a focus on measuring incremental new customers, PODS needed a modern solution that could provide always-on, actionable insights, facilitating proactive media management.
2.
Task
Find modern MMM solution
→
Real-time insights for media optimization
→
Find reliable source of truth
→
Weekly updated media measurements needed
Faced with the challenges of their existing MMM solution, PODS embarked on a search for a new media measurement partner in early 2023. The task was to find a platform that could deliver accurate, real-time insights for both strategic planning and in-flight media optimization. Importantly, this new solution needed to provide similar accuracy to their previous vendor but with the flexibility of modern, weekly updates. With these goals in mind, PODS sought a tool that could act as both a reliable source of truth and an enabler of channel efficiency through to-the-dollar recommendations and forecasts.
3.
Action
Implemented Recast MMM platform
→
Selected Recast for weekly insights
→
Enabled real-time optimization strategies
→
Identified under-invested media channels
PODS selected Recast, a state-of-the-art MMM platform, to overcome the limitations of their previous solution. Recast provided a dynamic SaaS interface with weekly updates, enabling PODS to receive actionable recommendations that significantly improved campaign performance. This implementation allowed for experimentation with bidding strategies and creative formats, with real-time insights into effective combinations. PODS utilized Recast's tools to optimize channels like YouTube and uncover under-invested opportunities including Google Non-Brand Search, ultimately resulting in increased channel investments and the expiration of contracts with previous outdated vendors.
4.
Result
Enhanced media performance and planning
→
Achieved immediate channel optimization wins
→
Google Non-Brand spend up by 181%
→
Recast became primary marketing truth source
Through integrating Recast's comprehensive measurement platform, PODS realized substantial benefits in media planning and optimization. The transition to Recast not only facilitated immediate channel wins but also solidified its position as the primary source of marketing truth within PODS. By implementing go-dark tests and validating the accuracy of insights weekly, PODS enhanced their marketing performance, notably increasing spend in Google Non-Brand Search by 181%. Moving forward, Recast will continue to play a pivotal role in setting and tracking marketing goals for PODS, ensuring consistent improvements in Customer Acquisition Costs (CAC) and new customer acquisition strategies.
Keywords
MEDIA MIX MODELING
REAL-TIME OPTIMIZATION
PODS CASE STUDY
RECAST PLATFORM
CUSTOMER ACQUISITION
MARKETING SOURCE OF TRUTH
INCREMENTAL NEW CUSTOMERS
The Blurbs FAQs
ReCast hasn't answered their category questions yet.
1.
How do you track and attribute conversions across different channels (DTC, Amazon, Walmart, Target, etc.)?
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2.
What attribution models do you support (last-click, multi-touch, data-driven, incremental, media mix modeling)?
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3.
How do you handle first-party data, and do you integrate with our CRM, CDP, or customer databases?
ReCast has not completed their Blurbs FAQs
4.
Can your platform track users without relying on third-party cookies, and how do you handle privacy compliance (GDPR, CCPA)?
ReCast has not completed their Blurbs FAQs
5.
Do you provide Amazon Attribution or retail media tracking across different marketplaces?
ReCast has not completed their Blurbs FAQs
6.
Can your solution measure the impact of ads on both online and offline sales?
ReCast has not completed their Blurbs FAQs
7.
What integrations do you offer with ad platforms (Google, Meta, TikTok, Amazon Ads, DSPs, etc.)?
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8.
How frequently is attribution data updated, and do you offer real-time reporting?
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9.
How do you measure incrementality, and do you support A/B testing or holdout groups?
ReCast has not completed their Blurbs FAQs
10.
What is your pricing model, and how does it scale with our business?
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