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Converge

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"Unified marketing data and tracking solutions provider."

This technology firm offers a unified platform for tracking, reporting, and attributing marketing efforts accurately. It ensures consistent data flow for conversion tracking, integrates seamlessly with various tools and platforms, and provides detailed analytics and real-time insights. Their solution enhances decision-making by providing comprehensive data on customer interactions across multiple channels, supporting both server-side and client-side event tracking.
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Converge's Website Claims...
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Consistent Data Integration
Converge claims that it powers all marketing tools and reports with consistent data to ensure smooth operations.
Accurate Conversion Tracking
Converge claims that it tracks and sends 100% of conversions anywhere for precise in-platform metrics.
Real-time Insights
Converge claims that it provides real-time analytics for intraday reporting and detailed insights.
BlurbSTAR Case Study
Everyday Dose & Converge
Efficient tracking leads to 120% growth.
25%
CPA Decrease
120%
Growth Achieved
1.
Situation
Ineffective Cost Analysis Challenges Growth
→
Struggled with accurate CAC analysis
→
Unreliable previous tracking systems
→
Inefficient targeting of existing subscribers
Everyday Dose, a Shopify Plus brand specializing in coffee infused with functional mushrooms, collagen protein, and nootropics, faced significant challenges in accurately analyzing their Customer Acquisition Cost (CAC) post-iOS 14 updates. This made it difficult to assess true campaign success, resulting in ineffective ad spend and growth inefficiencies. Previous tracking systems failed to capture all conversions, leading to unreliable data that thwarted optimization and efficient media buying. Meta event matching scores were low, compounding the difficulties in targeting the right prospects cost-effectively. Additionally, they were inefficiently targeting existing subscribers, wasting both time and budget.
2.
Task
Implement Robust Tracking Solutions Now
→
Implement comprehensive tracking solutions
→
Aim for 100% conversion tracking
→
Automate exclusion of existing subscribers
The task at hand was to implement a comprehensive tracking and data analysis solution that would enable Everyday Dose to accurately measure New Customer CPA (NCPA) for better media optimization. They needed a robust system to ensure 100% conversion tracking, improving ad performance, and attribution accuracy. Another key objective was to optimize Meta event matching scores using enhanced data integration techniques for more precise audience targeting. Finally, the task involved automating the exclusion of existing subscribers from Meta targeting lists to focus ad spend on acquiring new customers, thus enhancing campaign efficiency and growth potential.
3.
Action
Converge's Advanced Solutions Deployed
→
Deployed advanced Converge tracking
→
Enhanced data with dual-sided tracking
→
Optimized ad budget with exclusions
To tackle these challenges, Everyday Dose partnered with Converge to configure a unique tracking solution. Converge's system enabled visibility of the New Customer CPA within the Meta ads manager. This server-side tracking ensured all conversions were accurately recorded, restoring data reliability. By enriching event data with both server-side and client-side information, they significantly improved Meta event matching scores, reducing CPA and enhancing target optimization. Additionally, Converge's setup automatically forwarded and excluded existing subscribers from targeting, optimizing ad budget utilization. This comprehensive integration enabled the Everyday Dose team to effectively manage media purchases, allowing for swift scaling.
4.
Result
Significant Growth and Efficiency Achieved
→
Achieved 120% growth post-iOS 14
→
Experienced 25% decrease in CPA
→
Managed 100% conversion tracking
The strategic implementation of Converge's solutions resulted in a notable 120% growth for Everyday Dose following the changes in iOS 14. Ad performance drastically improved, evidenced by a 25% decrease in Meta CPA. The team achieved 100% conversion tracking reliability, leading to more informed media buying decisions. Event matching scores saw a considerable boost, enhancing the Meta platform's optimization abilities for better-targeted campaigning. This automated targeting process freed up time and resources, facilitating more strategic focus on growth. Through Converge's integration, Everyday Dose not only scaled efficiently but also optimized their ad spend effectively.
Keywords
CUSTOMER ACQUISITION COST
CONVERSION TRACKING
META AD OPTIMIZATION
SHOPPING ADS MANAGEMENT
MEDIA BUYING OPTIMIZATION
IOS 14 TRACKING SOLUTIONS
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1.
How do you track and attribute conversions across different channels (DTC, Amazon, Walmart, Target, etc.)?
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2.
What attribution models do you support (last-click, multi-touch, data-driven, incremental, media mix modeling)?
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3.
How do you handle first-party data, and do you integrate with our CRM, CDP, or customer databases?
Converge has not completed their Blurbs FAQs
4.
Can your platform track users without relying on third-party cookies, and how do you handle privacy compliance (GDPR, CCPA)?
Converge has not completed their Blurbs FAQs
5.
Do you provide Amazon Attribution or retail media tracking across different marketplaces?
Converge has not completed their Blurbs FAQs
6.
Can your solution measure the impact of ads on both online and offline sales?
Converge has not completed their Blurbs FAQs
7.
What integrations do you offer with ad platforms (Google, Meta, TikTok, Amazon Ads, DSPs, etc.)?
Converge has not completed their Blurbs FAQs
8.
How frequently is attribution data updated, and do you offer real-time reporting?
Converge has not completed their Blurbs FAQs
9.
How do you measure incrementality, and do you support A/B testing or holdout groups?
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10.
What is your pricing model, and how does it scale with our business?
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