Northbeam is principally adata analysis platform. They use first-party data and machine learning to provide insights on marketing metrics, spending decisions, and creative analytics. Their solution benefits marketers by offering real-time data, cross-channel attribution, and acomprehensive view of marketing performance.
Northbeam boosted Vessi's creative strategy and marketing analytics.
82%
Revenue increase from focusing on travel-themed Facebook campaigns.
132%
Rise in revenue attributed to video ads after targeted testing.
1.
Situation
Vessi, a Vancouver-based footwear company known for 100% waterproof sneakers, faced difficulties tracking user data due to data privacy changes, compromising their creative strategies. In response, they needed to enhance their creative optimization to resonate with customers.
2.
Task
Vessi aimed to adapt to data privacy changes by pivoting towards user-generated content (UGC) and implementing a hypothesis-testing approach for their ad concepts. They required a reliable attribution partner for precise marketing analytics.
3.
Action
Vessi partnered with Northbeam to gain trustworthy marketing insights. Using Northbeam’s Clicks & Views model, they systematically tested ad variations, monitored performance, and rapidly iterated on creative concepts based on reliable data.
4.
Result
Northbeam helped Vessi achieve significant gains: revenue increased by 34%, ROAS improved by 8%, CTR rose by 31%, and new visitors increased by 41%. Further, video ad revenue surged by 132%, while CAC decreased by 42%, and ROAS from video ads increased by 61%.
Keywords
CREATIVE OPTIMIZATION
FIRST-PARTY METRICS
NORTHBEAM
VESSI CASE STUDY
USER-GENERATED CONTENT
MARKETING ATTRIBUTION
AD PERFORMANCE
ROAS
The Blurbs FAQs
Northbeam hasn't answered their category questions yet.
1.
How do you track and attribute conversions across different channels (DTC, Amazon, Walmart, Target, etc.)?
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2.
What attribution models do you support (last-click, multi-touch, data-driven, incremental, media mix modeling)?
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3.
How do you handle first-party data, and do you integrate with our CRM, CDP, or customer databases?
Northbeam has not completed their Blurbs FAQs
4.
Can your platform track users without relying on third-party cookies, and how do you handle privacy compliance (GDPR, CCPA)?
Northbeam has not completed their Blurbs FAQs
5.
Do you provide Amazon Attribution or retail media tracking across different marketplaces?
Northbeam has not completed their Blurbs FAQs
6.
Can your solution measure the impact of ads on both online and offline sales?
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7.
What integrations do you offer with ad platforms (Google, Meta, TikTok, Amazon Ads, DSPs, etc.)?
Northbeam has not completed their Blurbs FAQs
8.
How frequently is attribution data updated, and do you offer real-time reporting?
Northbeam has not completed their Blurbs FAQs
9.
How do you measure incrementality, and do you support A/B testing or holdout groups?
Northbeam has not completed their Blurbs FAQs
10.
What is your pricing model, and how does it scale with our business?
