staging
Edit
Blurbs Logo
Blurbs Logo

Haus

Work Here?

"Measures advertising impact scientifically and efficiently."

This company offers tools for measuring your marketing campaign's true impact. It helps you understand which marketing strategies are genuinely driving results using data-driven experiments and insights. Its platform allows for quicker decision-making with automated tests that provide detailed reports on how different marketing channels perform. Privacy considerations are also prioritized, ensuring your data remains protected.
Blurbs Privacy Guarantee
Contact Haus Anonymously
Delayed Response
Haus's Website Claims...
Our AI found these claims on Haus's website.
Precision in Impact Measurement
Haus claims that their platform measures the precise business impact of advertising efforts, both online and offline.
Fast Experiment Launches
Haus claims that their platform allows design and launch of experiments in minutes with results ready in as little as two weeks.
Superior Scientific Approach
Haus claims that their measurement techniques use cutting-edge econometric models, with no black boxes involved.
BlurbSTAR Case Study
Mejuri & Haus
Upper-funnel Meta strategy unlocks new and efficient audiences.
11%
New revenue from upper-funnel tactics
57%
iROAS improvement after testing period
1.
Situation
Initial Meta Tests Surprising Results
→
Mejuri relied heavily on Meta for marketing.
→
Incrementality testing with Haus revealed lower efficiency.
→
Existing customers were major revenue source.
Mejuri, a prominent fine jewelry brand, relied heavily on Meta for their marketing efforts, especially focusing on lower funnel strategies to drive conversions. They engaged with Haus to conduct incrementality testing to measure the effectiveness of their Meta campaigns. To their surprise, despite strong organic traffic and customer loyalty, the lower pipeline tactics failed to meet their expected incremental return on ad spend (iROAS) goals. Mejuri's marked dependency on existing customers for revenue pointed to a potential gap in reaching new audiences. The collaboration with Haus aimed to shed light on the untapped potential within their Meta strategy and improve their overall marketing efficiency.
2.
Task
Reallocating Budget to Upper Funnel
→
Reallocation targeted upper-funnel campaigns for optimization.
→
Haus utilized GeoLift for incrementality measurement.
→
Aimed at unlocking new audience segments.
To test the hypothesis that Meta's impact hasn't fully reached new audiences, Mejuri and Haus restructured their strategy. They reallocated 25% of the Meta media budget from lower-funnel, direct purchase conversion campaigns to upper-funnel campaigns aimed at optimizing page views and add-to-cart conversions. This test aimed to assess whether upper-funnel tactics could unlock new, truly incremental audiences and possibly rectify the iROAS discrepancies observed with lower-funnel efforts. Haus implemented their GeoLift tool to ensure accurate measurement of these campaigns by evaluating their incremental contributions over a defined period.
3.
Action
Strategic Upper-Funnel Campaign Testing
→
Three-week test with two-week post-treatment window.
→
Assessment of delayed impacts on conversions.
→
Two-cell testing contrasted upper and lower funnel performance.
The testing phase spanned three weeks with an additional two-week post-treatment window to capture latent impacts and delayed customer actions typical of high AOV products like fine jewelry. Mejuri closely monitored the engagement and conversion performance of their Meta campaigns under the new strategic direction. The structured two-cell testing was critical in contrasting the immediate and long-tail impacts of upper versus lower funnel efforts. This comprehensive measure extended beyond instant purchase actions to assess long-term value, reflecting the length of Mejuri’s buying cycle and confirming or negating causal assumptions.
4.
Result
Significant Incrementality Boost Achieved
→
Upper-funnel campaigns contributed 11% of new revenue.
→
iROAS improved by 57% after test.
→
Confirmed benefit of upper-funnel focus.
Upon concluding the test, Mejuri noted an impressive 11% of new revenue directly attributable to upper-funnel tactics, which allowed them to achieve their iROAS target. The impact was even more significant when accounting for the post-test analysis—it revealed a 57% improvement in iROAS, demonstrating a marked advantage in adopting an upper-funnel strategy. This confirmed that focusing solely on lower-funnel tactics was not leveraging Meta’s full potential. The experiment underlined the extended purchasing cycle inherent in high-value items and validated that broader upper-funnel engagement could effectively convert new audiences over time.
Keywords
META STRATEGY
UPPER FUNNEL
INCREMENTALITY TESTING
IROAS IMPROVEMENT
NEW AUDIENCES
MEJURI
HAUS
The Blurbs FAQs
Haus hasn't answered their category questions yet.
1.
How do you track and attribute conversions across different channels (DTC, Amazon, Walmart, Target, etc.)?
Haus has not completed their Blurbs FAQs
2.
What attribution models do you support (last-click, multi-touch, data-driven, incremental, media mix modeling)?
Haus has not completed their Blurbs FAQs
3.
How do you handle first-party data, and do you integrate with our CRM, CDP, or customer databases?
Haus has not completed their Blurbs FAQs
4.
Can your platform track users without relying on third-party cookies, and how do you handle privacy compliance (GDPR, CCPA)?
Haus has not completed their Blurbs FAQs
5.
Do you provide Amazon Attribution or retail media tracking across different marketplaces?
Haus has not completed their Blurbs FAQs
6.
Can your solution measure the impact of ads on both online and offline sales?
Haus has not completed their Blurbs FAQs
7.
What integrations do you offer with ad platforms (Google, Meta, TikTok, Amazon Ads, DSPs, etc.)?
Haus has not completed their Blurbs FAQs
8.
How frequently is attribution data updated, and do you offer real-time reporting?
Haus has not completed their Blurbs FAQs
9.
How do you measure incrementality, and do you support A/B testing or holdout groups?
Haus has not completed their Blurbs FAQs
10.
What is your pricing model, and how does it scale with our business?
Haus has not completed their Blurbs FAQs
Haus
Website
Add to List >
Back to Top
© 2025 Blurbs
Privacy Policy