This company helps you understand how effective your ads are, across all channels, so that you can optimize your ad spend and improve results. They use automated experiments and statistical methods to measure and enhance your media's performance without relying on individual user data. It's all about getting the most value from your advertising budget.
johnnie-O improved campaign accuracy, finding Meta ads 275% better.
45%
Estimated undervaluation by Google Analytics using last-click metrics
275%
Meta campaign performance improvement over Google Analytics' report
1.
Situation
johnnie-O faced challenges in accurately determining the true value of its paid social campaigns. They believed Meta's in-platform metrics overvalued its contributions, while Google Analytics undervalued them.
2.
Task
johnnie-O needed to find a solution to get accurate measurements of the incremental impact of their Meta campaigns to justify their marketing budget.
3.
Action
johnnie-O partnered with Measured and Accelerated Digital Media to utilize incrementality-based measurement, which provided a complete view of the performance of their paid social ads.
4.
Result
Using Measured's methodologies, johnnie-O discovered that Meta campaigns performed 275% better than what was previously reported by Google Analytics, giving a clearer picture of their effectiveness.
Keywords
META CAMPAIGNS
INCREMENTALITY TESTING
ATTRIBUTION OPTIMIZATION
CROSS CHANNEL ATTRIBUTION
DIGITAL MARKETING MEASUREMENT
MEDIA PLANNING
The Blurbs FAQs
Measured hasn't answered their category questions yet.
1.
How do you track and attribute conversions across different channels (DTC, Amazon, Walmart, Target, etc.)?
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2.
What attribution models do you support (last-click, multi-touch, data-driven, incremental, media mix modeling)?
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3.
How do you handle first-party data, and do you integrate with our CRM, CDP, or customer databases?
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4.
Can your platform track users without relying on third-party cookies, and how do you handle privacy compliance (GDPR, CCPA)?
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5.
Do you provide Amazon Attribution or retail media tracking across different marketplaces?
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6.
Can your solution measure the impact of ads on both online and offline sales?
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7.
What integrations do you offer with ad platforms (Google, Meta, TikTok, Amazon Ads, DSPs, etc.)?
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8.
How frequently is attribution data updated, and do you offer real-time reporting?
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9.
How do you measure incrementality, and do you support A/B testing or holdout groups?
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10.
What is your pricing model, and how does it scale with our business?
