→
Pre-campaign survey established a baseline.
→
Four-week campaign strategically executed.
→
Follow-up survey evaluated awareness lift.
Captivate, in collaboration with research partner Alida, initiated a precise campaign execution strategy. Initially, a pre-campaign survey was conducted in selected buildings to ascertain the baseline awareness and familiarity among the audience. The campaign itself was actively rolled out over four weeks, taking advantage of Captivate's targeted delivery mechanisms to penetrate the specific audience demographic. To quantify the impact, a follow-up survey was deployed during the last two weeks of the campaign to gauge changes in brand awareness levels, and the results were systematically compared.
