This company provides outdoor advertising spaces across the U.S. and Canada. They offer free design services and dedicated customer support to help businesses create effective advertising campaigns. Their platform includes asearchable inventory of over 363,000 displays.
Campaign increased delivery sales by 20% and in-store sales by 23%.
1
Billboards made 1 million impressions per month.
2
Bus ads reached nearly 9 million impressions per month.
1.
Situation
Following a new Colorado law allowing beer purchases in grocery stores, Molly’s Spirits was concerned about a potential decrease in sales due to consumers buying beer with their groceries.
2.
Task
The campaign aimed to keep Molly’s Spirits top-of-mind for liquor purchases and to increase store traffic by targeting consumers with a multi-platform Out-of-Home (OOH) campaign.
3.
Action
Molly's Spirits used billboards, wrapped light rail and interior train ads, bus ads, and park-and-ride ads within a 5-mile radius of the store to target cost-conscious adults over 21, promoting both the store's location and its delivery service. Campaign took place in Denver throughout 2019.
4.
Result
The campaign resulted in a 20% increase in delivery sales and a 23% increase in in-store sales year-over-year, leading Molly’s Spirits to open a second store in 2019.
Keywords
MOLLY'S SPIRITS
OUT-OF-HOME ADVERTISING
BILLBOARDS
LIGHT RAIL ADS
BUS ADS
DENVER CAMPAIGN
LIQUOR DELIVERY
STORE TRAFFIC
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1.
What types of OOH inventory do you offer (digital billboards, static billboards, transit, street furniture, place-based, etc.)?
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2.
Can your platform support programmatic digital out-of-home (pDOOH) buying?
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3.
How does your platform handle audience targeting and measurement?
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4.
Do you provide attribution capabilities to track OOH effectiveness on online conversions?
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5.
How flexible are your campaign durations and minimum spend requirements?
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6.
Can your OOH placements integrate with our digital campaigns (cross-channel sync, retargeting, social amplification)?
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7.
How do you ensure brand safety and premium placements?
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8.
What reporting and analytics do you provide, and how frequently?
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9.
Do you offer creative services or dynamic creative optimization (DCO) for digital OOH?
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10.
Do you have partnerships with specific cities, airports, stadiums, or retail locations?
