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Brand awareness boosted by 7%.
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Ad recall exceeded industry benchmarks by 13%.
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Positive sentiment toward Expedia increased by 13%.
Expedia's OOH campaign successfully surpassed its goals, with a significant impact on several fronts. Brand awareness increased remarkably, as evidenced by a 7% uplift noted through consumer surveys. Impression scores also rose, with 77% of viewers indicating a more positive outlook on Expedia after campaign exposure, a 13% improvement. Additionally, ad recall soared at 47%, substantially outpacing industry benchmarks by 13%. These results fed into business growth metrics, including an 11% lift in consumer consideration and a 14% boost in the likelihood of bookings. Ultimately, Expedia demonstrated the potent synergistic effect of a well-executed OOH campaign in maintaining and enhancing brand momentum in urban markets.
