Clear Channel Outdoor focuses on out-of-home advertising placements. Spanning over 65 markets and 55+ commercial airports, they help businesses reach their target audience in most impactful places. They specialize in creating tailored campaigns that cater to the audience's location and time relevance.
Clear Channel Outdoor boosted pharmaceutical brand awareness and engagement effectively.
20%
Increase in visits to specialty doctors
50%
Lift in consideration intent among exposed audiences
1.
Situation
A pharmaceutical company aimed to increase brand awareness and sales for a medication treating a moderate-to-severe medical condition.
2.
Task
Clear Channel Outdoor was tasked with developing a campaign to drive awareness, doctor visits, and new prescriptions for the medication.
3.
Action
By using an integrated Out-Of-Home (OOH) + mobile campaign through their proprietary RADAR suite, CCO onboarded target audiences for precise campaign planning and measured campaign effectiveness with RADARProof.
4.
Result
The campaign led to a 50% increase in consideration intent, 20% rise in doctor visits, and a 75% lift in new prescriptions, along with a 76% boost in sales.
Keywords
INTEGRATED PHARMA MARKETING
OOH ADVERTISING EFFECTIVENESS
BRAND AWARENESS INCREASE
DOCTOR VISITS INCREASE
PRESCRIPTION LIFT
CCO RADAR DATA SOLUTIONS
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1.
What types of OOH inventory do you offer (digital billboards, static billboards, transit, street furniture, place-based, etc.)?
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2.
Can your platform support programmatic digital out-of-home (pDOOH) buying?
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3.
How does your platform handle audience targeting and measurement?
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4.
Do you provide attribution capabilities to track OOH effectiveness on online conversions?
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5.
How flexible are your campaign durations and minimum spend requirements?
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6.
Can your OOH placements integrate with our digital campaigns (cross-channel sync, retargeting, social amplification)?
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7.
How do you ensure brand safety and premium placements?
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8.
What reporting and analytics do you provide, and how frequently?
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9.
Do you offer creative services or dynamic creative optimization (DCO) for digital OOH?
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10.
Do you have partnerships with specific cities, airports, stadiums, or retail locations?
