→
Use creative campaigns like Kaiser Permanente's airport project.
→
Target messaging for different audience segments.
→
Include clear CTAs for action-driven results.
True Impact Media encourages clients to think outside traditional billboard dimensions by exploring diverse OOH options such as transit, street furniture, and place-based advertising. Case studies, like Kaiser Permanente's airport transformation, provide inspiration for creative executions that engage audiences on an emotional level. They also advocate for precise targeting strategies, ensuring that campaigns are both audience-specific and creatively engaging. By incorporating clear calls to action and concise messaging, healthcare providers can effectively communicate value propositions that motivate audience members to take desired actions, like scheduling an appointment or visiting the healthcare website.
