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OneScreen.ai

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"Enhancing ads with strategic out-of-home placements."

This tech platform plans and executes out-of-home advertising using insights from over 100 data sources. It helps brands gain visibility in physical spaces by targeting ideal locations and audiences. Furthermore, it provides measurable results to show campaign impact, allowing marketers to optimize strategies continuously. This solution is especially effective in complementing existing digital campaigns through strategic real-world exposure.
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OneScreen.ai's Website Claims...
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Comprehensive Data Utilization
OneScreenSolutions claims that using 100+ data sources optimizes OOH ad placements, ensuring accurate audience targeting.
High Conversion Metrics
OneScreenSolutions claims that their targeted OOH ads lead to up to 286% conversion page visit increase, boosting client sales.
In-depth Campaign Analytics
OneScreenSolutions claims that they offer measurable analytics from tracked sales conversion to brand lift analysis for OOH campaigns.
BlurbSTAR Case Study
HexClad & OneScreen
OOH Ad Strategy Significantly Boosted HexClad's Website Engagement.
286%
Conversion page visit increase
322%
Homepage visit lift
1.
Situation
HexClad's Need for Brand Awareness
→
DTC Cookware brand seeking awareness boost.
→
Partnerships with Amazon and Costco involved.
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Target audience: High-income, Gordon Ramsay fans.
HexClad, a premium cookware brand, aimed to boost its brand recognition and sales, both on HexClad.com and through partners such as Amazon and Costco. Positioned as a leader in the DTC market, HexClad targeted high-income suburban consumers, including followers of Gordon Ramsay. Facing a saturated advertising environment, HexClad sought an innovative approach to make a significant impact. The challenge was to find the right advertising strategy that complemented its existing digital marketing efforts and emphasized physical presence for increased engagement.
2.
Task
Designing a Strategic OOH Campaign
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Identify strategic locations for ads.
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Complement digital marketing channels.
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Target cities like Chicago, Denver, NYC.
HexClad collaborated with OneScreen to map out a strategic Out-of-Home (OOH) advertising campaign. The task involved selecting optimal locations for physical ads that would complement digital strategies. The aim was to identify cities where the target demographic resides and craft a diverse ad set-up for maximum impact. OneScreen's task was to leverage over 100 data sources to identify not just the right urban landscapes but also the appropriate suburban touchpoints. The campaign was planned to deploy in locations like Chicago, Denver, and New York, where footfall and engagement with the brand's core audience were probable.
3.
Action
Executed Data-Driven OOH Advertising
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Used over 100 data sources for planning.
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Designed a mix of ad formats.
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Targeted high-traffic, suburban locations.
The OneScreen team meticulously executed the OOH campaign by deploying a mix of static, digital, and mobile ad formats across high-traffic, relevant locations. This included bulletins, EV charging stations, and rail wraps that aligned with audience routines. The blend of these formats was chosen specifically to engage the target audience—cooking enthusiasts in suburban areas—with dynamic, repeat interactions. Implementations in key spots like Naperville in Chicago ensured extensive coverage and ensured the credible outreach of HexClad among the desired demographic. The versatility of ad placement and format deployment was crucial in driving consumer actions.
4.
Result
HexClad Achieves Significant Campaign Success
→
Homepage visits increased by 322%.
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386% rise in conversion page visits.
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107.4M total ad impressions delivered.
The OOH advertising initiative helmed by OneScreen resulted in a marked increase in both brand awareness and sales for HexClad. The campaign achieved a 322% increase in homepage visits and a 286% rise in conversion page visits, showcasing the power of a data-driven OOH strategy. Overall ad impressions exceeded 107.4 million, surpassing initial expectations. The blend of strategic ad placement and complementary digital efforts ensured HexClad's message remained prominent, driving substantial engagement and conversion, especially across strategically targeted markets like Chicago, Denver, and New York.
Keywords
OUT-OF-HOME ADVERTISING
HEXCLAD COOKWARE
DIGITAL MARKETING
HIGH-INCOME SUBURBAN AUDIENCE
BRAND AWARENESS
OOH CAMPAIGN SUCCESS
DATA-DRIVEN STRATEGY
CONVERSION LIFT
HOMEPAGE VISITS INCREASE
The Blurbs FAQs
OneScreen.ai hasn't answered their category questions yet.
1.
What types of OOH inventory do you offer (digital billboards, static billboards, transit, street furniture, place-based, etc.)?
OneScreen.ai has not completed their Blurbs FAQs
2.
Can your platform support programmatic digital out-of-home (pDOOH) buying?
OneScreen.ai has not completed their Blurbs FAQs
3.
How does your platform handle audience targeting and measurement?
OneScreen.ai has not completed their Blurbs FAQs
4.
Do you provide attribution capabilities to track OOH effectiveness on online conversions?
OneScreen.ai has not completed their Blurbs FAQs
5.
How flexible are your campaign durations and minimum spend requirements?
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6.
Can your OOH placements integrate with our digital campaigns (cross-channel sync, retargeting, social amplification)?
OneScreen.ai has not completed their Blurbs FAQs
7.
How do you ensure brand safety and premium placements?
OneScreen.ai has not completed their Blurbs FAQs
8.
What reporting and analytics do you provide, and how frequently?
OneScreen.ai has not completed their Blurbs FAQs
9.
Do you offer creative services or dynamic creative optimization (DCO) for digital OOH?
OneScreen.ai has not completed their Blurbs FAQs
10.
Do you have partnerships with specific cities, airports, stadiums, or retail locations?
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OneScreen.ai
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