Out of Home Advertising

Wrapify

"Advertise with delivery drivers nationwide using cars."

This company utilizes wrapped vehicles for mobile advertising, enhancing brand visibility on roads. They connect out-of-home advertising with digital metrics, offering cross-channel data to improve marketing effectiveness. Their platform tracks campaign success, driving foot traffic and online conversions. Additionally, they provide a way for gig-economy drivers to earn extra income by promoting brands. Their technology integrates physical advertising impact with digital engagement insights.

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Wrapify's Website Claims...

Our AI found these claims on Wrapify's website.

First category provider

Wrapify claims that it is the first company in its category to offer a comprehensive advertising experience with vehicle wraps.

Most noticed medium

Wrapify claims that Nielsen's 2019 report confirms wrapped vehicles are the most noticed advertising medium on the road.

Proven conversion results

Wrapify claims that their platform significantly increases online conversion rates by over 102% for clients like Zoom Video Communications.

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Vehicle-Based Advertising

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BlurbSTAR Case Study

Zoom Video Communications & Wrapify

Wrapify boosted Zoom's conversion rate with hybrid marketing.

45%

increase in conversion rates

significant

strengthened brand recognition

Situation

Zoom Seeks Enhanced Conversion Rates

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Zoom needed to boost conversion rates.

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Traditional methods were not effective enough.

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Sought innovative solutions for engagement.

Zoom Video Communications faced a challenge in increasing their conversion rates. Given the competitive landscape of video communications, achieving this objective was crucial for sustaining growth and maintaining their edge. They recognized that traditional online advertising techniques were not sufficient to engage their target audience effectively. As a result, they needed a more innovative and engaging approach to capture attention and drive higher conversions. This is where Wrapify's advanced retargeting strategies came into play, offering a unique solution that combined online and offline marketing efforts.

Task

Implement Hybrid Marketing Approach

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Integrate offline and online marketing.

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Use Wrapify's vehicle advertising.

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Bridge physical and digital channels.

The task at hand was to implement a new marketing strategy that leverages Wrapify's retargeting capabilities. This involved seamlessly integrating Zoom's online marketing efforts with Wrapify's offline vehicle advertising. The goal was to create a comprehensive and cohesive brand experience for potential customers. By using Wrapify's platform, Zoom aimed to not only increase brand visibility through moving billboards but also capture offline data effectively to retarget these individuals online with personalized and relevant ads. This hybrid approach was designed to bridge the gap between physical and digital marketing channels, ensuring a stronger connection with the audience.

Action

Launch Strategic Retargeting Campaign

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Deployed branded vehicles for impressions.

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Tracked exposure with advanced analytics.

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Executed targeted online ads.

Zoom and Wrapify collaborated to launch a strategic retargeting campaign. The process began by deploying branded vehicles in strategic locations where Zoom's potential users were concentrated. These vehicles acted as moving billboards, generating significant offline impressions. Wrapify then leveraged its advanced analytics to track these impressions, capturing anonymized data on individuals who had been exposed to the ads. With this information, they executed highly targeted online advertising campaigns, reaching users with tailored messages based on their interaction with the mobile billboards. This approach ensured that Zoom's advertisements were engaging the right audience at the right time, significantly enhancing conversion opportunities.

Result

Achieving Remarkable Conversion Success

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45% increase in conversion rates.

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Strengthened brand recognition significantly.

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Proved efficacy of hybrid marketing.

The collaboration between Zoom and Wrapify resulted in impressive conversion rate improvements. By harnessing the power of retargeting through highly visible and data-rich methods, the campaign exceeded expectations. Wrapify's innovative approach provided Zoom with a 45% increase in conversion rates and significantly strengthened brand recognition. The effectiveness of combining physical advertising with digital retargeting proved to be an exceptional strategy, demonstrating Wrapify's ability to deliver tangible, data-driven marketing results. This success not only helped Zoom in achieving its immediate goals but also set a precedent for future marketing endeavors.

Keywords

ZOOM VIDEO COMMUNICATIONS

WRAPIFY RETARGETING

CONVERSION RATE IMPROVEMENT

VEHICLE ADVERTISING

HYBRID MARKETING STRATEGY

The Blurbs FAQs

Wrapify hasn't answered their category questions yet.

What types of OOH inventory do you offer (digital billboards, static billboards, transit, street furniture, place-based, etc.)?