staging
Edit
Blurbs Logo
Blurbs Logo

Scala

Work Here?

"Creates smart digital signs for businesses."

This company makes smart digital signs for stores, banks, airports, and more. They use sensors and data to show personalized ads and experiences to customers, making it easier for businesses to communicate and boost sales.
Blurbs Privacy Guarantee
Contact Scala Anonymously
Delayed Response
Scala's Website Claims...
Our AI found these claims on Scala's website.
Cloud-based platform
Scala claims that its cloud-based platform allows for easy and secure management of digital signage networks across multiple locations.
Customizable experiences
Scala claims that its solutions enable businesses to create highly customized and engaging experiences for customers through dynamic content and interactive displays.
Omnichannel integration
Scala claims that its digital signage solutions seamlessly integrate with other marketing channels, enabling businesses to deliver consistent messaging across various touchpoints.
BlurbSTAR Case Study
KIA Motors Northern Asia & Scala
Scala enhances KIA's dealership customer interaction greatly.
180
dealerships covered in Northern Asia
100%
of KIA dealerships equipped with Scala solutions
1.
Situation
KIA Rebranding Efforts in Asia
KIA Motors Northern Asia (KMR) embarked on a major brand reinvention over the past decade. Integral to this effort was the rollout of Scala's digital communication platform across all KIA dealerships in the region. The platform was introduced to support KIA’s new ‘Red Cube’ brand identity and enhance communications to end-users. The initial success of three pilot dealerships led to the project’s rapid expansion, ultimately covering 180 dealerships with 540 media players and over 500 screens linked to the main KiaTV broadcasting system.
2.
Task
Enhance Customer Interaction Digitally
KIA's primary goal was to improve customer interaction and disseminate information effectively across its newly designed dealerships. This needed to be achieved through advanced digital signage solutions. The task required ensuring that all dealerships were equipped with multi-screen video walls, standalone displays, and interactive kiosks. Additionally, the entire network had to be centrally managed from a KIA office in Moscow, facilitating real-time updates and a seamless customer experience.
3.
Action
Comprehensive Scala Solution Rollout
Scala deployed a comprehensive digital signage solution across all KIA dealerships. The rollout involved installing 540 media players connected to over 500 screens of various sizes, including video walls and interactive kiosks. Content management was centralized, allowing five different channels to be broadcasted to all dealer screens. Moreover, Dismart was responsible for content scheduling, creation of digital posters, and scripting for interactive kiosks, ensuring the content was tailored and updated to align with KIA’s branding and marketing strategies.
4.
Result
Enhanced Brand Visibility and Sales
The digital signage network significantly improved customer interaction and satisfaction at KIA dealerships. The centralized system allowed for rapid updates and consistent brand messaging, making it easier for customers to access product and service information. Dealers received positive feedback from customers and saw an increase in trust and engagement. Additionally, the flexibility and scalability of Scala’s platform supported KIA’s ongoing marketing initiatives and facilitated new dealership openings with consistent digital capabilities.
Keywords
KIA MOTORS NORTHERN ASIA
SCALA DIGITAL SIGNAGE
INTERACTIVE KIOSKS
MULTI-SCREEN VIDEO WALLS
CENTRALIZED CONTENT MANAGEMENT
DIGITAL COMMUNICATION PLATFORM
RED CUBE BRAND
KIATV BROADCASTING SYSTEM
The Blurbs FAQs
Scala hasn't answered their category questions yet.
1.
What types of OOH inventory do you offer (digital billboards, static billboards, transit, street furniture, place-based, etc.)?
Scala has not completed their Blurbs FAQs
2.
Can your platform support programmatic digital out-of-home (pDOOH) buying?
Scala has not completed their Blurbs FAQs
3.
How does your platform handle audience targeting and measurement?
Scala has not completed their Blurbs FAQs
4.
Do you provide attribution capabilities to track OOH effectiveness on online conversions?
Scala has not completed their Blurbs FAQs
5.
How flexible are your campaign durations and minimum spend requirements?
Scala has not completed their Blurbs FAQs
6.
Can your OOH placements integrate with our digital campaigns (cross-channel sync, retargeting, social amplification)?
Scala has not completed their Blurbs FAQs
7.
How do you ensure brand safety and premium placements?
Scala has not completed their Blurbs FAQs
8.
What reporting and analytics do you provide, and how frequently?
Scala has not completed their Blurbs FAQs
9.
Do you offer creative services or dynamic creative optimization (DCO) for digital OOH?
Scala has not completed their Blurbs FAQs
10.
Do you have partnerships with specific cities, airports, stadiums, or retail locations?
Scala has not completed their Blurbs FAQs
Scala
Website
Add to List >
Back to Top
© 2025 Blurbs
Privacy Policy